Tuesday, March 1, 2022

Euphoria (HBO): Ratings Recap

HBO's 'Euphoria' premiered June 16, 2019 to a 0.17 adults 18-49 rating with 577,000 viewers and averaged 560,000 linear TV viewers over the course of its first 8 episodes. Based on the available data, linear viewers seemed to account for about half of total same-night viewership during the first season with HBO reporting 1.2 million multi-platform viewers for the first season finale. A second season aired two-and-a-half years later and saw a significant decline in linear viewership, premiering to just 254,000 viewers and averaging below 350,000 throughout its run. Interestingly, the multi-platform portion of the audience rose to nearly 90% this season according to HBO's numbers, so with those figures included, the show averaged about 4 million viewers per episode. It concluded its second-season with the largest linear audience (625,000) and largest multi-platform audience (6.6 million) of its entire run and will be back for a third season. Note: I included a table at the bottom with ratings for the second season same-night re-airings, but I don't have that data for the first season. Additionally, I included HBO's reported multi-platform viewers (presented in millions) in the tables for episodes that the data was available for (even though the validity of these numbers is in dispute).

Euphoria Season 1 Ratings (2019)
Episode DateViewers (millions)18-49 ratingTotal
Jun. 16, 20190.5770.171.0
Jun. 23, 20190.5740.20-
Jun. 30, 20190.4930.19-
Jul. 7, 20190.6090.211.2
Jul. 14, 20190.5790.21-
Jul. 21, 20190.5690.20-
Jul. 28, 20190.5490.19-
Aug. 4, 20190.5300.211.2
Average0.5600.20-

Euphoria Specials Ratings (2020-21)
Episode DateViewers (millions)18-49 rating
Dec. 6, 20200.2360.08
Jan. 24, 20210.1090.02

Euphoria Season 2 Ratings (2022) Premiere episodes
Episode DateViewers (millions)18-49 ratingTotal
Jan. 9, 20220.2540.082.4
Jan. 16, 20220.2790.092.6
Jan. 23, 20220.2640.093.6
Jan. 30, 20220.3180.133.2
Feb. 6, 20220.3530.114.3
Feb. 13, 20220.2830.115.1
Feb. 20, 20220.3500.14-
Feb. 27, 20220.6250.246.6
Average0.3410.12-

Euphoria Season 2 Ratings (2022) same-night re-airings
Episode DateViewers (millions)18-49 rating
Jan. 9, 20220.0860.03
Jan. 16, 20220.1980.07
Jan. 23, 20220.1240.03
Jan. 30, 20220.1400.04
Feb. 6, 20220.1400.03
Feb. 13, 20220.1780.04
Feb. 20, 20220.1660.05
Feb. 27, 20220.1020.03
Average0.1420.04

Source: Nielsen Media Research

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