Below are the full local market Nielsen ratings for all 30 NFL markets and all 18 weeks of the season. This data only accounts for households watching the NFL game featuring the team from that market. There are two tables below: the first includes the percentage of TV homes, while the second table includes the total number of homes (in thousands). For example: 16.5% of homes in the Atlanta area (or 370,000 total households) watched the Falcons' week 1 game. New York and Los Angeles have two teams in their markets, so each market appears twice in the list with the viewership for the respective game.
The data is in Live+1 as that is the standard that the Television Bureau of Advertising uses. This accounts for live viewing and viewing within 24 hours of the game broadcast. With sports programming specifically, there is virtually no difference between Live+Same day and timeshifted +1, +3, or +7 since the vast majority of people watch sports live. I'd obviously prefer a L+SD rating as I think using L+1 is goofy at best, but this is how the information is available. Note: I'm missing data from the New Orleans market for weeks 1 & 3. Also, I will update with week 18 when that data becomes available. I'm not going to include the data for week 18 because after looking at the report, I'm convinced that it is incorrect top-to-bottom. It shows essentially every single market being down from previous weeks which is at completely odds with the national ratings.
NFL Regular Season Week-by-Week Local Market Household Ratings (Live+1) | |||||||||
DMA | WK 1 | WK 2 | WK 3 | WK 4 | WK 5 | WK 6 | WK 7 | WK 8 | WK 9 |
Atlanta | 16.5 | 15.1 | 13.6 | 14.6 | 11.3 | BYE | 14.8 | 16.7 | 16.3 |
Baltimore | 30.1 | 30.6 | 24.5 | 30.1 | 29.9 | 29.2 | 26.2 | BYE | 26.5 |
Boston | 33.1 | 29.0 | 25.7 | 44.2 | 26.8 | 36.0 | 28.2 | 30.0 | 29.5 |
Buffalo | 46.3 | 41.8 | 46.4 | 46.4 | 42.7 | 53.2 | BYE | 51.4 | 49.9 |
Charlotte | 19.8 | 19.0 | 20.8 | 21.5 | 22.3 | 17.3 | 16.4 | 19.6 | 16.7 |
Chicago | 26.1 | 22.9 | 20.1 | 23.8 | 22.6 | 23.6 | 20.5 | 22.4 | 21.3 |
Cincinnati | 26.8 | 24.1 | 24.9 | 30.4 | 28.7 | 26.3 | 24.2 | 31.8 | 25.9 |
Cleveland | 37.8 | 35.4 | 33.8 | 40.3 | 39.5 | 35.6 | 41.7 | 37.6 | 36.7 |
Dallas | 29.2 | 28.9 | 29.0 | 27.0 | 31.3 | 30.8 | BYE | 30.8 | 26.7 |
Denver | 26.6 | 26.6 | 27.7 | 30.7 | 25.3 | 26.6 | 24.5 | 29.8 | 27.1 |
Detroit | 19.2 | 22.2 | 16.8 | 18.6 | 20.5 | 18.6 | 26.3 | 18.7 | BYE |
Houston | 15.2 | 16.7 | 15.7 | 11.6 | 14.0 | 12.4 | 13.3 | 11.5 | 12.1 |
Indianapolis | 21.8 | 20.6 | 19.7 | 22.9 | 22.5 | 20.5 | 24.0 | 23.7 | 24.1 |
Jacksonville | 21.5 | 24.1 | 20.6 | 24.0 | 19.8 | 22.8 | BYE | 15.8 | 20.6 |
Kansas City | 46.2 | 48.9 | 43.2 | 43.1 | 44.3 | 41.2 | 38.1 | 47.1 | 45.1 |
Las Vegas | 18.4 | 17.6 | 14.1 | 19.0 | 12.9 | 17.8 | 14.3 | BYE | 12.6 |
L.A. (Chargers) | 7.3 | 12.9 | 9.0 | 15.7 | 8.4 | 6.0 | BYE | 6.9 | 6.1 |
L.A. (Rams) | 12.9 | 7.0 | 13.7 | 7.8 | 10.7 | 6.2 | 9.6 | 9.7 | 12.5 |
Miami | 13.0 | 11.5 | 11.8 | 11.0 | 10.4 | 8.6 | 10.7 | 12.2 | 11.1 |
Milwaukee | 38.7 | 39.6 | 42.7 | 43.2 | 39.5 | 40.1 | 39.5 | 43.6 | 43.2 |
Minneapolis | 25.4 | 28.4 | 28.5 | 27.2 | 27.2 | 26.9 | BYE | 28.9 | 28.0 |
Nashville | 24.9 | 29.4 | 24.1 | 29.3 | 24.1 | 29.2 | 28.2 | 29.2 | 27.1 |
New Orleans | - | 37.1 | - | 42.9 | 37.8 | BYE | 44.1 | 44.5 | 38.7 |
New York (Giants) | 8.4 | 10.5 | 10.4 | 7.1 | 11.5 | 7.9 | 7.9 | 11.6 | 9.7 |
New York (Jets) | 5.8 | 8.7 | 4.8 | 6.2 | 6.7 | BYE | 3.7 | 8.9 | 6.5 |
Philadelphia | 25.4 | 25.7 | 25.8 | 26.1 | 25.4 | 25.5 | 22.6 | 22.6 | 25.1 |
Phoenix | 15.9 | 19.8 | 16.5 | 17.4 | 22.3 | 21.0 | 23.7 | 26.3 | 22.0 |
Pittsburgh | 36.4 | 36.2 | 33.3 | 36.1 | 32.4 | 36.9 | BYE | 40.2 | 36.1 |
San Francisco | 16.6 | 15.5 | 22.9 | 14.6 | 17.5 | BYE | 21.3 | 18.5 | 17.3 |
Seattle | 32.5 | 35.7 | 32.8 | 31.7 | 33.4 | 32.3 | 31.8 | 27.5 | BYE |
Tampa | 24.8 | 21.3 | 22.9 | 27.6 | 18.2 | 20.3 | 21.9 | 21.9 | BYE |
Washington D.C. | 14.8 | 18.5 | 14.1 | 13.6 | 14.6 | 17.1 | 15.2 | 17.9 | BYE |
DMA | WK 10 | WK 11 | WK 12 | WK 13 | WK 14 | WK 15 | WK 16 | WK 17 | |
Atlanta | 13.3 | 14.5 | 16.9 | 14.9 | 13.5 | 10.5 | 12.6 | 17.1 | |
Baltimore | 25.6 | 25.5 | 30.9 | 31.3 | 25.6 | 28.9 | 23.7 | 27.9 | |
Boston | 31.3 | 32.1 | 33.1 | 38.3 | BYE | 29.9 | 31.9 | 31.3 | |
Buffalo | 46.7 | 43.8 | 42.5 | 49.7 | 47.0 | 44.9 | 52.1 | 54.6 | |
Charlotte | 20.4 | 24.1 | 20.8 | BYE | 19.1 | 17.9 | 14.3 | 21.5 | |
Chicago | BYE | 21.8 | 22.7 | 20.7 | 26.2 | 22.7 | 18.1 | 21.4 | |
Cincinnati | BYE | 29.6 | 33.2 | 29.1 | 33.1 | 29.1 | 32.8 | 35.2 | |
Cleveland | 32.3 | 37.7 | 34.1 | BYE | 36.1 | 33.5 | 33.6 | 32.3 | |
Dallas | 27.8 | 34.0 | 28.4 | 30.6 | 28.6 | 27.2 | 32.3 | 37.2 | |
Denver | 28.1 | BYE | 25.5 | 27.7 | 25.2 | 25.1 | 25.8 | 19.7 | |
Detroit | 24.2 | 22.4 | 27.5 | 21.7 | 18.1 | 20.3 | 20.4 | 20.3 | |
Houston | BYE | 11.3 | 10.8 | 10.5 | 12.4 | 9.2 | 12.5 | 11.8 | |
Indianapolis | 26.4 | 24.8 | 30.0 | 25.6 | BYE | 27.2 | 27.8 | 29.9 | |
Jacksonville | 20.3 | 19.4 | 18.6 | 18.0 | 19.9 | 18.1 | 19.1 | 14.6 | |
Kansas City | 48.8 | 47.8 | BYE | 49.0 | 47.1 | 50.2 | 46.2 | 49.2 | |
Las Vegas | 20.2 | 9.3 | 18.5 | 17.0 | 13.9 | 12.8 | 17.2 | 17.6 | |
L.A. (Chargers) | 7.1 | 11.8 | 3.8 | 8.9 | 5.9 | 11.3 | 4.6 | 11.1 | |
L.A. (Rams) | 12.0 | BYE | 13.2 | 6.6 | 13.5 | 9.8 | 8.6 | 12.4 | |
Miami | 12.8 | 11.0 | 12.9 | 12.7 | BYE | 13.2 | 14.8 | 13.1 | |
Milwaukee | 44.5 | 37.5 | 44.8 | BYE | 47.6 | 43.6 | 33.6 | 49.4 | |
Minneapolis | 29.9 | 33.7 | 34.8 | 30.0 | 32.8 | 35.2 | 28.7 | 26.6 | |
Nashville | 30.8 | 25.9 | 25.8 | BYE | 25.6 | 24.7 | 24.0 | 30.2 | |
New Orleans | 34.0 | 37.5 | 35.1 | 43.2 | 36.8 | 44.1 | 45.7 | 46.8 | |
New York (Giants) | BYE | 10.5 | 10.1 | 6.8 | 6.3 | 7.2 | 6.0 | 9.6 | |
New York (Jets) | 8.8 | 7.5 | 4.9 | 6.4 | 8.5 | 5.9 | 6.6 | 9.6 | |
Philadelphia | 27.7 | 26.9 | 26.5 | 25.2 | BYE | 25.9 | 25.5 | 28.9 | |
Phoenix | 17.4 | 23.1 | BYE | 19.8 | 22.8 | 18.7 | 22.3 | 26.0 | |
Pittsburgh | 40.6 | 36.1 | 31.6 | 40.8 | 29.5 | 39.0 | 33.8 | 41.6 | |
San Francisco | 20.5 | 17.3 | 19.8 | 19.1 | 22.0 | 18.4 | 16.0 | 20.0 | |
Seattle | 31.8 | 31.2 | 31.5 | 33.6 | 30.3 | 28.8 | 32.7 | 33.9 | |
Tampa | 19.5 | 18.9 | 21.9 | 21.8 | 23.8 | 22.2 | 17.0 | 25.5 | |
Washington D.C. | 16.9 | 15.7 | 19.2 | 16.9 | 19.3 | 19.8 | 16.5 | 19.7 |
NFL Regular Season Week-by-Week Local Market Households (000s) | |||||||||
DMA | WK 1 | WK 2 | WK 3 | WK 4 | WK 5 | WK 6 | WK 7 | WK 8 | WK 9 |
Atlanta | 370 | 339 | 287 | 307 | 239 | BYE | 311 | 353 | 345 |
Baltimore | 306 | 313 | 243 | 298 | 295 | 289 | 260 | BYE | 262 |
Boston | 711 | 622 | 544 | 934 | 567 | 762 | 596 | 634 | 623 |
Buffalo | 245 | 221 | 245 | 245 | 225 | 280 | BYE | 271 | 264 |
Charlotte | 217 | 208 | 229 | 220 | 228 | 176 | 167 | 200 | 171 |
Chicago | 824 | 720 | 624 | 740 | 703 | 734 | 632 | 696 | 661 |
Cincinnati | 211 | 191 | 195 | 237 | 224 | 205 | 189 | 248 | 203 |
Cleveland | 520 | 487 | 426 | 508 | 498 | 449 | 525 | 473 | 462 |
Dallas | 727 | 719 | 699 | 654 | 761 | 749 | BYE | 748 | 648 |
Denver | 410 | 410 | 400 | 443 | 365 | 384 | 354 | 430 | 391 |
Detroit | 322 | 373 | 273 | 303 | 334 | 304 | 429 | 305 | BYE |
Houston | 364 | 401 | 377 | 266 | 322 | 284 | 304 | 264 | 277 |
Indianapolis | 224 | 211 | 190 | 221 | 266 | 198 | 232 | 229 | 232 |
Jacksonville | 145 | 163 | 135 | 158 | 131 | 149 | BYE | 104 | 136 |
Kansas City | 404 | 427 | 361 | 360 | 371 | 345 | 319 | 394 | 377 |
Las Vegas | 135 | 130 | 99 | 134 | 91 | 125 | 101 | BYE | 89 |
L.A. (Chargers) | 362 | 641 | 419 | 732 | 390 | 278 | BYE | 319 | 286 |
L.A. (Rams) | 642 | 349 | 638 | 363 | 497 | 287 | 445 | 450 | 583 |
Miami | 204 | 180 | 176 | 165 | 155 | 128 | 160 | 183 | 166 |
Milwaukee | 322 | 329 | 338 | 342 | 312 | 317 | 312 | 345 | 341 |
Minneapolis | 433 | 485 | 461 | 441 | 440 | 435 | BYE | 467 | 454 |
Nashville | 229 | 270 | 208 | 252 | 207 | 252 | 243 | 251 | 233 |
New Orleans | - | 214 | - | 239 | 211 | BYE | 246 | 248 | 216 |
New York (Giants) | 536 | 671 | 674 | 464 | 750 | 516 | 516 | 756 | 634 |
New York (Jets) | 567 | 557 | 312 | 402 | 440 | BYE | 240 | 580 | 428 |
Philadelphia | 676 | 684 | 663 | 680 | 661 | 665 | 589 | 590 | 654 |
Phoenix | 295 | 365 | 284 | 300 | 385 | 362 | 409 | 454 | 380 |
Pittsburgh | 379 | 377 | 342 | 372 | 333 | 380 | BYE | 413 | 371 |
San Francisco | 380 | 355 | 500 | 319 | 382 | BYE | 465 | 404 | 379 |
Seattle | 567 | 623 | 557 | 537 | 565 | 547 | 540 | 466 | BYE |
Tampa | 445 | 382 | 397 | 480 | 316 | 354 | 381 | 381 | BYE |
Washington D.C. | 324 | 486 | 297 | 287 | 307 | 361 | 321 | 377 | BYE |
DMA | WK 10 | WK 11 | WK 12 | WK 13 | WK 14 | WK 15 | WK 16 | WK 17 | |
Atlanta | 281 | 306 | 357 | 315 | 286 | 222 | 267 | 370 | |
Baltimore | 254 | 252 | 306 | 310 | 253 | 286 | 235 | 276 | |
Boston | 662 | 580 | 700 | 810 | BYE | 632 | 674 | 662 | |
Buffalo | 247 | 231 | 224 | 262 | 248 | 237 | 275 | 288 | |
Charlotte | 209 | 247 | 213 | BYE | 196 | 183 | 146 | 220 | |
Chicago | BYE | 676 | 706 | 645 | 813 | 706 | 563 | 666 | |
Cincinnati | BYE | 231 | 259 | 227 | 258 | 227 | 256 | 275 | |
Cleveland | 407 | 475 | 430 | BYE | 455 | 422 | 424 | 406 | |
Dallas | 675 | 826 | 688 | 742 | 694 | 659 | 783 | 904 | |
Denver | 406 | BYE | 369 | 400 | 364 | 362 | 372 | 284 | |
Detroit | 394 | 365 | 448 | 354 | 295 | 331 | 332 | 330 | |
Houston | BYE | 260 | 249 | 241 | 285 | 212 | 286 | 270 | |
Indianapolis | 255 | 240 | 289 | 247 | BYE | 263 | 268 | 289 | |
Jacksonville | 134 | 128 | 123 | 119 | 131 | 119 | 126 | 96 | |
Kansas City | 408 | 400 | BYE | 410 | 394 | 420 | 387 | 411 | |
Las Vegas | 142 | 65 | 130 | 120 | 98 | 90 | 121 | 124 | |
L.A. (Chargers) | 329 | 548 | 179 | 416 | 276 | 522 | 213 | 519 | |
L.A. (Rams) | 560 | BYE | 616 | 309 | 627 | 457 | 402 | 577 | |
Miami | 191 | 164 | 193 | 189 | BYE | 198 | 222 | 196 | |
Milwaukee | 352 | 296 | 354 | BYE | 376 | 344 | 265 | 391 | |
Minneapolis | 484 | 546 | 563 | 486 | 531 | 570 | 464 | 431 | |
Nashville | 266 | 223 | 222 | BYE | 221 | 213 | 207 | 260 | |
New Orleans | 189 | 209 | 196 | 241 | 205 | 246 | 255 | 391 | |
New York (Giants) | BYE | 683 | 656 | 446 | 411 | 470 | 392 | 627 | |
New York (Jets) | 571 | 487 | 321 | 419 | 555 | 382 | 428 | 626 | |
Philadelphia | 722 | 702 | 691 | 658 | BYE | 674 | 666 | 753 | |
Phoenix | 299 | 399 | BYE | 341 | 394 | 322 | 384 | 448 | |
Pittsburgh | 417 | 371 | 325 | 419 | 304 | 401 | 348 | 428 | |
San Francisco | 449 | 377 | 432 | 417 | 480 | 402 | 351 | 438 | |
Seattle | 540 | 529 | 534 | 569 | 514 | 489 | 555 | 574 | |
Tampa | 338 | 329 | 381 | 378 | 414 | 385 | 295 | 443 | |
Washington D.C. | 355 | 331 | 404 | 357 | 406 | 417 | 349 | 416 |
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