Tuesday, January 11, 2022

NFL Regular Season Local Market Ratings: 2021-22

Below are the full local market Nielsen ratings for all 30 NFL markets and all 18 weeks of the season. This data only accounts for households watching the NFL game featuring the team from that market.  There are two tables below: the first includes the percentage of TV homes, while the second table includes the total number of homes (in thousands). For example: 16.5% of homes in the Atlanta area (or 370,000 total households) watched the Falcons' week 1 game. New York and Los Angeles have two teams in their markets, so each market appears twice in the list with the viewership for the respective game. 

The data is in Live+1 as that is the standard that the Television Bureau of Advertising uses. This accounts for live viewing and viewing within 24 hours of the game broadcast. With sports programming specifically, there is virtually no difference between Live+Same day and timeshifted +1, +3, or +7 since the vast majority of people watch sports live. I'd obviously prefer a L+SD rating as I think using L+1 is goofy at best, but this is how the information is available. Note: I'm missing data from the New Orleans market for weeks 1 & 3. Also, I will update with week 18 when that data becomes available. I'm not going to include the data for week 18 because after looking at the report, I'm convinced that it is incorrect top-to-bottom. It shows essentially every single market being down from previous weeks which is at completely odds with the national ratings.


NFL Regular Season Week-by-Week 
Local Market Household Ratings (Live+1)
DMAWK 1WK 2WK 3WK 4WK 5WK 6WK 7WK 8WK 9
Atlanta16.515.113.614.611.3BYE14.816.716.3
Baltimore30.130.624.530.129.929.226.2BYE26.5
Boston33.129.025.744.226.836.028.230.029.5
Buffalo46.341.846.446.442.753.2BYE51.449.9
Charlotte19.819.020.821.522.317.316.419.616.7
Chicago26.122.920.123.822.623.620.522.421.3
Cincinnati26.824.124.930.428.726.324.231.825.9
Cleveland37.835.433.840.339.535.641.737.636.7
Dallas29.228.929.027.031.330.8BYE30.826.7
Denver26.626.627.730.725.326.624.529.827.1
Detroit19.222.216.818.620.518.626.318.7BYE
Houston15.216.715.711.614.012.413.311.512.1
Indianapolis21.820.619.722.922.520.524.023.724.1
Jacksonville21.524.120.624.019.822.8BYE15.820.6
Kansas City46.248.943.243.144.341.238.147.145.1
Las Vegas18.417.614.119.012.917.814.3BYE12.6
L.A. (Chargers)7.312.99.015.78.46.0BYE6.96.1
L.A. (Rams)12.97.013.77.810.76.29.69.712.5
Miami13.011.511.811.010.48.610.712.211.1
Milwaukee38.739.642.743.239.540.139.543.643.2
Minneapolis25.428.428.527.227.226.9BYE28.928.0
Nashville24.929.424.129.324.129.228.229.227.1
New Orleans-37.1-42.937.8BYE44.144.538.7
New York (Giants)8.410.510.47.111.57.97.911.69.7
New York (Jets)5.88.74.86.26.7BYE3.78.96.5
Philadelphia25.425.725.826.125.425.522.622.625.1
Phoenix15.919.816.517.422.321.023.726.322.0
Pittsburgh36.436.233.336.132.436.9BYE40.236.1
San Francisco16.615.522.914.617.5BYE21.318.517.3
Seattle32.535.732.831.733.432.331.827.5BYE
Tampa24.821.322.927.618.220.321.921.9BYE
Washington D.C.14.818.514.113.614.617.115.217.9BYE
 
DMAWK 10WK 11WK 12WK 13WK 14WK 15WK 16WK 17
Atlanta13.314.516.914.913.510.512.617.1 
Baltimore25.625.530.931.325.628.923.727.9 
Boston31.332.133.138.3BYE29.931.931.3 
Buffalo46.743.842.549.747.044.952.154.6 
Charlotte20.424.120.8BYE19.117.914.321.5 
ChicagoBYE21.822.720.726.222.718.121.4 
CincinnatiBYE29.633.229.133.129.132.835.2 
Cleveland32.337.734.1BYE36.133.533.632.3 
Dallas27.834.028.430.628.627.232.337.2 
Denver28.1BYE25.527.725.225.125.819.7 
Detroit24.222.427.521.718.120.320.420.3 
HoustonBYE11.310.810.512.49.212.511.8 
Indianapolis26.424.830.025.6BYE27.227.829.9 
Jacksonville20.319.418.618.019.918.119.114.6 
Kansas City48.847.8BYE49.047.150.246.249.2 
Las Vegas20.29.318.517.013.912.817.217.6 
L.A. (Chargers)7.111.83.88.95.911.34.611.1 
L.A. (Rams)12.0BYE13.26.613.59.88.612.4 
Miami12.811.012.912.7BYE13.214.813.1 
Milwaukee44.537.544.8BYE47.643.633.649.4 
Minneapolis29.933.734.830.032.835.228.726.6 
Nashville30.825.925.8BYE25.624.724.030.2 
New Orleans34.037.535.143.236.844.145.746.8 
New York (Giants)BYE10.510.16.86.37.26.09.6 
New York (Jets)8.87.54.96.48.55.96.69.6 
Philadelphia27.726.926.525.2BYE25.925.528.9 
Phoenix17.423.1BYE19.822.818.722.326.0 
Pittsburgh40.636.131.640.829.539.033.841.6 
San Francisco20.517.319.819.122.018.416.020.0 
Seattle31.831.231.533.630.328.832.733.9 
Tampa19.518.921.921.823.822.217.025.5 
Washington D.C.16.915.719.216.919.319.816.519.7 
Bolded figures indicate a nationally televised game

NFL Regular Season Week-by-Week 
Local Market Households (000s)
DMAWK 1WK 2WK 3WK 4WK 5WK 6WK 7WK 8WK 9
Atlanta370339287307239BYE311353345
Baltimore306313243298295289260BYE262
Boston711622544934567762596634623
Buffalo245221245245225280BYE271264
Charlotte217208229220228176167200171
Chicago824720624740703734632696661
Cincinnati211191195237224205189248203
Cleveland520487426508498449525473462
Dallas727719699654761749BYE748648
Denver410410400443365384354430391
Detroit322373273303334304429305BYE
Houston364401377266322284304264277
Indianapolis224211190221266198232229232
Jacksonville145163135158131149BYE104136
Kansas City404427361360371345319394377
Las Vegas1351309913491125101BYE89
L.A. (Chargers)362641419732390278BYE319286
L.A. (Rams)642349638363497287445450583
Miami204180176165155128160183166
Milwaukee322329338342312317312345341
Minneapolis433485461441440435BYE467454
Nashville229270208252207252243251233
New Orleans-214-239211BYE246248216
New York (Giants)536671674464750516516756634
New York (Jets)567557312402440BYE240580428
Philadelphia676684663680661665589590654
Phoenix295365284300385362409454380
Pittsburgh379377342372333380BYE413371
San Francisco380355500319382BYE465404379
Seattle567623557537565547540466BYE
Tampa445382397480316354381381BYE
Washington D.C.324486297287307361321377BYE
 
DMAWK 10WK 11WK 12WK 13WK 14WK 15WK 16WK 17
Atlanta281306357315286222267370 
Baltimore254252306310253286235276 
Boston662580700810BYE632674662 
Buffalo247231224262248237275288 
Charlotte209247213BYE196183146220 
ChicagoBYE676706645813706563666 
CincinnatiBYE231259227258227256275 
Cleveland407475430BYE455422424406 
Dallas675826688742694659783904 
Denver406BYE369400364362372284 
Detroit394365448354295331332330 
HoustonBYE260249241285212286270 
Indianapolis255240289247BYE263268289 
Jacksonville13412812311913111912696 
Kansas City408400BYE410394420387411 
Las Vegas142651301209890121124 
L.A. (Chargers)329548179416276522213519 
L.A. (Rams)560BYE616309627457402577 
Miami191164193189BYE198222196 
Milwaukee352296354BYE376344265391 
Minneapolis484546563486531570464431 
Nashville266223222BYE221213207260 
New Orleans189209196241205246255391 
New York (Giants)BYE683656446411470392627 
New York (Jets)571487321419555382428626 
Philadelphia722702691658BYE674666753 
Phoenix299399BYE341394322384448 
Pittsburgh417371325419304401348428 
San Francisco449377432417480402351438 
Seattle540529534569514489555574 
Tampa338329381378414385295443 
Washington D.C.355331404357406417349416 
Bolded figures indicate a nationally televised game

Source: Nielsen Media Research via the Television Bureau of Advertising

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