Audience Breakdown: USA Network Programs w/e Dec. 5, 2021

I've seen some discourse the past week about USA Network's programming performance; in particular the age breakdown of certain shows, so I wanted to dig into it a bit for the week of data I just received. Below are the top 50 programs (by adults 18-49) that aired on USA in the week of Nov. 29 - Dec. 5 and an age breakdown of their viewership. Included below: the percentage of the total audience that was 18-49 and the percentage of the audience that was over 55. In the 18-49 column, the larger percentages correlate to darker green and in the 55+ column, smaller percentages correlate to darker green. I did also include the figures for 3 lower-rated USA originals this week that did not make the top 50.

Some things that immediately popped out:

• "Chucky" is doing quite well! Nearly half (155K) of its total audience (313K) was adults 18-49, and only 119K were adults over 55. And this trend can also be seen in its reruns throughout the week. The Monday 11:59pm rerun was at 55.22% 18-49, and both the 1:00am & 2:00am reruns that followed were at 50.00%. It is easily USA's youngest-skewing program.
• "WWE NXT" is skewing a bit older than Monday's "WWE Raw". "NXT" logged 191K adults 18-49 this week and 369K adults 55+. "Raw" did 593K adults 18-49 over its 3 hours and 839K adults 55+.
• "The Sinner" skews so old! This week the show managed only 82K adults 18-49, but had 320K adults 55+. Absolutely abysmal numbers, though actually not the worst on USA. That honor belongs to "Joel Osteen" (Sunday, 8:30am) which was at 8.97% in adults 18-49 and 80% in P55+.

Rank	Show	Day	Time	Rerun	18-49 Rating	P2+ (000s)	P18-49 Audience	P55+ Audience
1	WWE ENTERTAINMENT	Mon	9:00 PM		0.49	1,763	36.02%	49.35%
2	WWE ENTERTAINMENT	Mon	10:00 PM		0.45	1,594	36.64%	48.31%
3	WWE ENTERTAINMENT	Mon	8:00 PM		0.43	1,679	33.29%	52.29%
4	WWE NXT	Tue	8:00 PM		0.15	637	29.98%	57.93%
5	PREMIER LEAGUE L	Sat	10:00 AM		0.14	390	47.69%	34.62%
6	CHRISLEY KNOWS BEST	Thu	8:30 PM		0.14	652	28.37%	61.35%
7	CHICAGO PD	Mon	7:00 PM	R	0.14	627	28.87%	61.08%
8	LAW & ORDER: SVU	Wed	9:00 PM	R	0.13	574	30.66%	59.06%
9	LAW & ORDER: SVU	Sun	9:00 PM	R	0.13	536	31.72%	56.90%
10	LAW & ORDER: SVU	Wed	7:00 PM	R	0.12	517	31.53%	56.29%
11	LAW & ORDER: SVU	Sun	10:00 PM	R	0.12	575	28.35%	62.26%
12	CHUCKY	Tue	10:00 PM		0.12	313	49.52%	38.02%
13	LAW & ORDER: SVU	Thu	6:00 PM	R	0.12	442	34.84%	55.43%
14	LAW & ORDER: SVU	Wed	8:00 PM	R	0.11	552	27.17%	59.96%
15	LAW & ORDER: SVU	Sun	11:00 PM	R	0.11	490	30.20%	57.96%
16	LAW & ORDER: SVU	Wed	6:00 PM	R	0.11	426	34.04%	57.98%
17	LAW & ORDER: SVU	Thu	5:00 PM	R	0.11	477	30.40%	59.33%
18	MOVIE, USA	Sat	6:15 PM	R	0.11	418	34.21%	50.24%
19	LAW & ORDER: SVU	Thu	7:00 PM	R	0.11	487	29.36%	60.16%
20	CHICAGO PD	Mon	6:00 PM	R	0.11	548	25.36%	63.87%
21	LAW & ORDER: SVU	Sun	12:00 AM	R	0.11	415	33.01%	48.67%
22	LAW & ORDER: SVU	Sun	5:00 PM	R	0.10	526	25.86%	66.92%
23	LAW & ORDER: SVU	Thu	4:00 PM	R	0.10	446	30.27%	56.05%
24	CHICAGO PD	Mon	5:00 PM	R	0.10	507	26.43%	60.36%
25	LAW & ORDER: SVU	Sun	2:00 AM	R	0.10	344	38.37%	42.73%
26	LAW & ORDER: SVU	Sun	4:00 PM	R	0.10	483	26.09%	63.77%
27	CHICAGO PD	Sat	2:00 PM	R	0.10	544	22.98%	63.60%
28	LAW & ORDER: SVU	Thu	3:00 PM	R	0.09	396	31.06%	57.32%
29	CHICAGO PD	Sat	1:00 PM	R	0.09	485	24.33%	60.62%
30	LAW & ORDER: SVU	Sun	8:00 PM	R	0.09	455	25.93%	62.20%
31	CHICAGO PD	Fri	1:00 PM	R	0.09	432	27.31%	67.36%
32	MOVIE, USA	Sat	4:00 PM	R	0.09	357	32.77%	52.66%
33	CHUCKY	Mon	11:01 PM	R	0.09	263	43.73%	39.54%
34	LAW & ORDER: SVU	Sun	3:00 PM	R	0.09	426	26.76%	60.80%
35	LAW & ORDER: SVU	Sun	1:00 AM	R	0.09	366	31.15%	48.91%
36	LAW & ORDER: SVU	Sun	2:00 PM	R	0.09	373	30.03%	60.86%
37	LAW & ORDER: SVU	Sun	1:00 PM	R	0.09	416	26.92%	63.22%
38	MOVIE, USA	Fri	9:00 PM	R	0.09	290	38.62%	46.90%
39	CHICAGO PD	Fri	12:00 PM	R	0.09	419	26.73%	67.06%
40	CHICAGO PD	Fri	8:00 PM	R	0.08	484	22.52%	70.87%
41	LAW & ORDER: SVU	Sun	7:00 PM	R	0.08	402	27.11%	61.69%
42	LAW & ORDER: SVU	Sun	6:00 PM	R	0.08	424	25.71%	65.33%
43	LAW & ORDER: SVU	Thu	1:00 PM	R	0.08	324	33.02%	56.48%
44	LAW & ORDER: SVU	Sun	11:00 AM	R	0.08	413	25.91%	60.29%
45	CHICAGO PD	Fri	7:00 PM	R	0.08	529	20.23%	71.64%
46	CHICAGO PD	Fri	5:00 PM	R	0.08	425	25.18%	68.00%
47	CHICAGO PD	Fri	2:00 PM	R	0.08	423	24.82%	67.38%
48	CHICAGO PD	Mon	1:00 PM	R	0.08	482	21.58%	64.73%
49	LAW & ORDER: SVU	Thu	2:00 PM	R	0.08	328	31.40%	58.23%
50	LAW & ORDER: SVU	Sun	12:00 PM	R	0.08	422	24.41%	60.43%
69	THE SINNER	Wed	10:00 PM		0.06	452	18.14%	70.80%
76	USA ORIGINAL MOVIE	Sat	8:30 PM		0.06	218	34.40%	49.08%
114	AMERICAS BIG DEAL	Thu	9:00 PM		0.04	205	25.85%	67.32%

Source: Nielsen Media Research