Friday, November 5, 2021

2021 World Series Ratings

Below are the Nielsen ratings for the 2021 World Series. The games successfully avoided continuing the downward trend of the last few years, instead seeing a nice rise from last year. The six-game series averaged a 6.5 HH rating, up from 5.2 for the 2020 series, a 2.66 adults 18-49 rating, up slightly from 2.50 last year, and 11.74 million viewers, up from 9.79 million.

Where the series struggled though was with younger males. The 2021 series tied 2020's ratings-low in men 18-49 (3.2 rating) and logged a new low in men 18-34 (2.0), down 3 tenths from last year. On a positive note, every game this year averaged above 10 million viewers, and game 6 finished with the biggest audience (13.97 million) since 2019's game 7 (23.22 million).

In local market ratings, Atlanta slightly edged out Houston in the six-game average with a 27.8 rating, versus 25.4. Atlanta delivered its strongest numbers in game 6 (33.5/54) and beat out Houston in every game except game 2 (27.4/50 to 23.3/42). Though Houston's ratings were down significantly from the Astros' last appearances in the games (42.7/63 in 2019's game 7 loss), Atlanta was actually on par with the Braves' last appearance (34.5/46 in 1999's game 4 loss). 

2021
GAMEHOU
Rating
ATL
Rating
HHA
18-49
M
18-49
M
18-34
Viewers
(millions)
World Series Game 1 (Fox)25.226.06.12.523.22.010.811
World Series Game 2 (Fox)27.423.35.82.242.71.510.280
World Series Game 3 (Fox)24.226.36.12.412.91.711.232
World Series Game 4 (Fox)23.626.05.652.292.81.710.511
World Series Game 5 (Fox)26.431.47.383.143.72.413.644
World Series Game 6 (Fox)25.633.57.883.374.12.613.968
Average25.427.86.52.663.22.011.741

Previous Ratings for the World Series:
YEARHHA
18-49
M
18-49
M
18-34
Viewers
(millions)
20216.52.663.22.011.741
20205.22.503.22.39.785
20198.13.474.22.913.959
20188.33.694.63.214.334
201710.75.026.2-18.714
201612.96.537.86.122.847
20158.64.105.13.614.533
20148.23.74.83.913.930
20138.94.255.34.714.984
20127.63.74.74.012.636
201110.04.96.15.216.521
20108.44.05.24.214.217
200911.76.27.86.519.334
20088.44.45.74.713.193
200710.65.67.05.817.212
200610.14.96.45.215.795
200511.15.77.56.217.209
200415.88.810.78.125.474
200312.86.98.87.220.194
200211.96.68.66.819.404
200115.58.510.98.724.302
200012.47.29.58.218.118
199916.08.510.58.523.706
199814.37.710.08.520.488

Source: Nielsen Media Research via ShowBuzzDaily, Programming Insider, The Atlanta Journal-Constitution, Fox Sports PR, David Barron, and SonOfTheBronx

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