Wednesday, December 23, 2020

Various Program Ratings (Showtime): 2000-2009

There are a number of Showtime programs from between 2000 and 2009 that have very limited ratings data available and not nearly enough to construct full posts about them individually. There is an especially limited amount of available data for Showtime programs from prior to 2004 as Showtime rarely, if ever, divulged the ratings data for their shows. In a Washington Post article from 2001, it's mentioned that Nielsen themselves were actually also forbidden from releasing Showtime viewership data per an agreement with the network. It's stated that this agreement was unique and no other network had an agreement like to this. As a result, ratings data for shows such as 'Queer as Folk' or 'Dead Like Me' from 2004 & before is very difficult to find and I've included all the publicly available viewership figures below. Starting between 2007 and 2009, Showtime data became a bit more widespread and since 2010 has been relatively easy to access. 

Queer as Folk (2000-2005):
Showtime's 'Queer as Folk' premiered December 3, 2000 to 1.6 million viewers and averaged about 1.2 million viewers and a 0.87 household (HH) rating throughout its first season. The show is reported to have averaged about 1.1 million viewers throughout its second and third seasons with the third season pulling a 0.70 HH rating. Things began to tumble in the fourth season (2004) which averaged a 0.34 HH rating, and ticked down even further in its fifth season which averaged 0.30. The show concluded August 7, 2005 to 547,000 viewers.

Queer as Folk Ratings
Episode DateViewers (millions)
Dec. 3, 20001.6
Mar. 4, 20011.4
Jun. 24, 20011.49
Mar. 2, 20031.1
Aug. 7, 20050.547

Dead Like Me (2003-2004):
There is very little ratings information available about "Dead Like Me" but we know that it premiered June 27, 2003 to 1.11 million viewers which remains a record number for a Showtime series premiere (though 'Shameless' came close in 2011 w/ 982,000 & 'The Borgias' came even closer with 1.06 million). A second season premiered in 2004 to 797,000 viewers and concluded to 622,000. It was cancelled after two seasons.

Dead Like Me Ratings
Episode DateViewers (millions)
Jun. 27, 20031.11
Jul. 25, 20040.797
Sept. 19, 20040.400
Oct. 31, 20040.622

Huff (2004-2006):
'Huff' premiered November 7, 2004 to 456,000 viewers and a 0.3/1 adults 18-49 rating/share but promptly fell to 297,000 viewers in its second week. It's reported to have remained around that mark for the rest of the season before rising to a series-high 462,000 for its first season finale. A second season aired in 2006 and didn't fare much better and the show concluded to just 212,000 viewers. 

Huff Ratings
Episode DateViewers (millions)
Nov. 7, 20040.456
Nov. 14, 20040.297
Jan. 30, 20050.462
Apr. 2, 20060.372
Jun. 25, 20060.212

The L Word (2004-2009):
'The L Word' premiered January 18, 2004 to a 0.5 adults 18-49 rating/share and 936,000 viewers - one of Showtime's best premiere numbers ever. Nothing is known about how the show performed for the rest of its first season, but viewership was down to 515,000 by its second season premiere in 2005. The first three episodes of the third season averaged 675,000 viewers which was described as being a 51% increase on the season two ratings, so I'd place the season two viewership at or around 450,000. The next two seasons were both low-performers, pulling between 300,000 and 500,000 viewers for its premieres and finales, but the sixth and final season in 2009 managed to recover lost viewership. The final season premiered to 664,000 viewers in January 2009 and concluded to 756,000.

The L Word Ratings
Episode DateViewers (millions)
Jan. 18, 20040.936
Feb. 20, 20050.515
Feb. 27, 20050.432
Jan. 8 - Jan. 22, 20060.675
Jan. 7, 20070.359
Mar. 25, 20070.485
Jan. 6, 20080.460
Jan. 13, 20080.430
Jan. 27, 20080.450
Feb. 10, 20080.376
Feb. 17, 20080.414
Mar. 23, 20080.365
Jan. 18, 20090.664
Jan. 25, 20090.761
Mar. 8, 20090.756

Sleeper Cell (2005-2006):
'Sleeper Cell' premiered December 4, 2005 to a low 296,000 viewers and took a rather unique approach to airing its episodes. Instead of airing new episodes weekly, Showtime decided to air all 10 episodes over the course of two weeks and the first season concluded December 18, 2005 to 309,000 viewers. It averaged 207,875 viewers in its 10 episodes according to Media Life Magazine. A second 8-episode season aired in December 2006 with the same scheduling approach but there are no known available ratings for that season.

Sleeper Cell Ratings
Episode DateViewers (millions)
Dec. 4, 20050.296
Dec. 18, 20050.309
Season 1 Average0.208

Fat Actress (2005):
There really isn't that much to say about 'Fat Actress.' It premiered March 7, 2005 to a strong 924,000 viewers - a number that was heavily touted by Showtime and one that was frequently used as a comparison tool for premieres of other new Showtime programs for the next couple years. It didn't mean much though as it plummeted in its second week to 285,000 viewers and was unceremoniously cancelled after just 7 episodes. No other ratings from that show were ever released.

Fat Actress Ratings
Episode DateViewers (millions)
Mar. 7, 20050.924
Mar. 14, 20050.285

Meadowlands (2007):
'Meadowlands' is another one of those shows with not much to say anything about. It premiered June 17, 2007 to 184,000 viewers, about a-fourth of what 'The Tudors' had been getting in that same time slot in the previous couple months (522,000 viewers on average). In the show's second week, it fell to 96,000 viewers and registered a 0.0 adults 18-49 rating which was low enough for the ratings source to stop reporting it. It was not renewed for a second season so one can assume the ratings remained around this mark if not lower. 

Meadowlands Ratings
Episode DateViewers (millions)
Jun. 17, 20070.184
Jun. 24, 20070.096

Brotherhood (2006-2008):
'Brotherhood' premiered July 9, 2006 to the tune of 454,000 viewers but fell to 158,000 viewers in its second week and appeared to remain in that realm for the rest of its first season based on the few episodes with available ratings data. It was reported by Multichannel News that episodes 2-4 of the season averaged 228,000 viewers. The first season concluded to 170,000 viewers and was reported to have averaged 241,000 viewers though it's possible that figure could include time-shifted +3 or +7 data. A second season aired in 2007 and was a lead-out to the hit series 'Dexter' which is perhaps the best explanation for the rise in viewership in that season. It hit a series-high of 517,000 viewers in the second episode of the season and concluded exactly how it began with 371,000. A third and final season aired in 2008, also paired with 'Dexter;' however, this season it was a lead-in rather than a lead-out so it did not benefit from the large 'Dexter' audience. The season began with 305,000 viewers and ended with 295,000. 

Brotherhood Season 1 Ratings
Episode DateViewers (millions)
Jul. 9, 20060.454
Jul. 16, 20060.158
Aug. 6, 20060.185
Sept. 24, 20060.170
Season 1 Average0.241

Brotherhood Season 2 Ratings
Episode DateViewers (millions)18-49 rating
Sept. 30, 20070.3710.2
Oct. 7, 20070.5170.2
Oct. 21, 20070.3350.1
Oct. 28, 20070.2820.1
Nov. 11, 20070.3420.1
Nov. 18, 20070.5410.2
Dec. 2, 20070.3710.1

Brotherhood Season 3 Ratings
Episode DateViewers (millions)
Nov. 2, 20080.305
Dec. 21, 20080.295

Source: Nielsen Media Research via The Futon Critic, The New York Post, The Washington Post, Media Life Magazine, Travis Yanan, USA Today, The Hollywood Reporter, and Variety

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