True Blood (HBO): Ratings Recap

HBO's 'True Blood' premiered September 7, 2008 to a 0.7/2 adults 18-49 rating/share and 1.44 million viewers. It hit a first season high of 1.5 in the demo (more than twice its premiere audience!) and 2.7 million viewers and saw huge growth in its second season where it averaged a 2.3 rating and 4.28 million viewers (a more than 100% jump in from season 1). It continued growing in season 3 where it peaked at 2.85 in the demo and 4.97 million viewers. The show remained above a 2.0 rating and 4 million viewers throughout its fourth, fifth, and sixth seasons, before finally dropping in its seventh season to 1.84 in the demo and 3.5 million viewers. It concluded on August 24, 2014 to a 2.1 rating with 4.04 million viewers.

True Blood Season 1 Ratings (2008)
Episode Date	Viewers (millions)	18-49 rating
Sept. 7, 2008	1.44	0.7/2
Sept. 14, 2008	1.79	0.9/2
Sept. 21, 2008	1.81	0.9/2
Sept. 28, 2008	1.82	0.9/2
Oct. 5, 2008	1.74	1.0/2
Oct. 12, 2008	1.67	0.9/2
Oct. 19, 2008	2.098	1.1/3
Oct. 26, 2008	2.07	1.1/3
Nov. 2, 2008	2.35	1.2/3
Nov. 9, 2008	2.39	1.3/3
Nov. 16, 2008	2.67	1.5/3
Nov. 23, 2008	2.45	1.3/3
Average	2.025	1.1/

True Blood Season 2 Ratings (2009)
Episode Date	Viewers (millions)	18-49 rating
Jun. 14, 2009	3.700	2.0/6
Jun. 21, 2009	3.411	1.9/5
Jun. 28, 2009	3.726	2.0/5
Jul. 12, 2009	3.929	2.0/6
Jul. 19, 2009	3.846	2.0/6
Jul. 26, 2009	4.025	2.0/6
Aug. 2, 2009	4.272	2.2/6
Aug. 9, 2009	4.431	2.3/6
Aug. 16, 2009	4.460	2.3/6
Aug. 23, 2009	5.332	2.8/8
Aug. 30, 2009	5.185	2.8/7
Sept. 13, 2009	5.114	2.9/7
Average	4.286	2.3/

True Blood Season 3 Ratings (2010)
Episode Date	Viewers (millions)	18-49 rating
Jun. 13, 2010	5.097	2.9/8
Jun. 20, 2010	4.259	2.5/7
Jun. 27, 2010	4.455	2.5/7
Jul. 11, 2010	4.682	2.7/8
Jul. 18, 2010	4.860	2.8/8
Jul. 25, 2010	4.736	2.8/8
Aug. 1, 2010	5.236	3.0/8
Aug. 8, 2010	5.094	3.0/8
Aug. 15, 2010	4.996	2.8/8
Aug. 22, 2010	5.394	3.0/8
Aug. 29, 2010	5.444	3.2/8
Sept. 12, 2010	5.384	3.0/7
Average	4.970	2.85/

True Blood Season 4 Ratings (2011)
Episode Date	Viewers (millions)	18-49 rating
Jun. 26, 2011	5.424	3.0
Jul. 3, 2011	2.902	1.46
Jul. 10, 2011	5.043	2.8
Jul. 17, 2011	5.104	2.7
Jul. 24, 2011	5.261	2.8
Jul. 31, 2011	5.189	2.8
Aug. 7, 2011	5.143	2.9
Aug. 14, 2011	5.300	3.1
Aug. 21, 2011	5.526	3.1
Aug. 28, 2011	5.312	2.9
Sept. 4, 2011	4.391	2.4
Sept. 11, 2011	5.052	2.8
Average	4.971	2.73

True Blood Season 5 Ratings (2012)
Episode Date	Viewers (millions)	18-49 rating
Jun. 10, 2012	5.201	2.9
Jun. 17, 2012	4.417	2.6
Jun. 24, 2012	4.661	2.6
Jul. 1, 2012	4.541	2.6
Jul. 8, 2012	4.500	2.6
Jul. 15, 2012	4.629	2.7
Jul. 22, 2012	4.463	2.6
Jul. 29, 2012	4.596	2.6
Aug. 5, 2012	4.498	2.7
Aug. 12, 2012	4.491	2.6
Aug. 19, 2012	4.926	2.8
Aug. 26, 2012	5.049	2.8
Average	4.664	2.68

True Blood Season 6 Ratings (2013)
Episode Date	Viewers (millions)	18-49 rating
Jun. 16, 2013	4.520	2.4
Jun. 23, 2013	4.082	2.2
Jun. 30, 2013	3.936	2.2
Jul. 7, 2013	4.144	2.3
Jul. 14, 2013	4.536	2.5
Jul. 21, 2013	4.472	2.4
Jul. 28, 2013	4.357	2.4
Aug. 4, 2013	4.166	2.2
Aug. 11, 2013	3.998	2.2
Aug. 18, 2013	4.137	2.3
Average	4.235	2.3

True Blood Season 7 Ratings (2014)
Episode Date	Viewers (millions)	18-49 rating
Jun. 22, 2014	4.031	2.18
Jun. 29, 2014	3.059	1.63
Jul. 6, 2014	3.195	1.72
Jul. 13, 2014	3.230	1.71
Jul. 20, 2014	3.571	1.9
Jul. 27, 2014	3.381	1.79
Aug. 3, 2014	3.393	1.74
Aug. 10, 2014	3.343	1.80
Aug. 17, 2014	3.556	1.84
Aug. 24, 2014	4.036	2.09
Average	3.480	1.84

Source: Nielsen Media Research