Sunday, May 17, 2020

The Secret Life of the American Teenager (ABC Family): Ratings Recap

ABC Family's 'The Secret Life of the American Teenager' premiered July 1, 2008 to a 0.9 adults 18-49 rating, a 6.5/24 rating/share in females 12-17, and 2.82 million viewers. By week five, the program hit (what was at the time) the highest viewership ever for an ABC Family series (3.58 million), and continued its upward trajectory, hitting a series-high 4.68 million viewers for its second-season premiere in 2009. Seasons one and two averaged over 3 million viewer, seasons 3 and 4 averaged over 2 million, but season 5 dropped sharply - averaging only 1.22 million viewers. The show concluded June 3, 2013 after airing 121 episodes over the course of five seasons. Viewership for all 121 episodes are included below, and 18-49 ratings were available for all but five of the episodes. Below the normal ratings charts are sub-demo charts that include the females 12-17 rating/share for the 5 available episodes from season 1, and teens 12-17 ratings for the second-half of season 2 and all of season 3.


Season 1 Ratings (2008-09)
Episode #Viewers (millions)18-49 rating
1012.820.9
1022.810.9
1032.480.8
1043.091.1
1053.581.2
1064.0921.4
1073.7041.3
1083.9091.3
1093.6491.3
1103.551.3
1114.5371.8
1124.3751.4
1133.1411.1
1143.9111.3
1153.1041.1
1163.0581.0
1173.5071.2
1183.5141.3
1193.2701.1
1203.329--
1213.3571.2
1223.117--
1234.4931.5
Average3.4961.21

Season 2 Ratings (2009-10)
Episode #Viewers (millions)18-49 rating
2014.6791.6
2023.3--
2032.85--
2043.1321.2
2053.0221.0
2063.097--
2073.5561.3
2082.7571.1
2093.3041.3
2103.2081.2
2113.1061.2
2123.5571.4
2134.5491.6
2143.1051.2
2152.9671.0
2163.2331.2
2172.8891.1
2182.9851.0
2193.1791.1
2203.0301.1
2213.1361.1
2223.2131.1
2232.7931.1
2243.1731.1
Average3.2431.19

Season 3 Ratings (2010-11)
Episode #Viewers (millions)18-49 rating
3013.1831.3
3022.8471.1
3032.7721.2
3042.9991.2
3052.9891.2
3063.0911.2
3073.0431.3
3082.5591.1
3092.7061.1
3102.6471.1
3112.8261.1
3122.6781.1
3132.9101.3
3143.0341.3
3153.3321.3
3162.4971.0
3172.2910.8
3182.3480.8
3192.2050.9
3202.1050.8
3212.0500.8
3222.3170.9
3232.2210.9
324/3252.1240.9
3263.5621.5
Average2.6931.09

Season 4 Ratings (2011-12)
Episode #Viewers (millions)18-49 rating
4013.0681.4
4022.7121.1
4032.8051.2
4041.6040.62
4052.6881.1
4062.5841.1
4072.8981.2
4082.3531.1
4092.5251.1
4102.4241.1
4112.5101.0
4122.3831.1
4132.8281.4
4142.5141.1
4151.5630.8
4161.6100.7
4171.6140.8
4181.6000.7
4191.4650.8
4201.5060.7
4211.3980.7
4221.1630.5
4231.3970.7
4241.4300.6
Average2.1100.94

Season 5 Ratings (2012-13)
Episode #Viewers (millions)18-49 rating
5011.6770.7
5021.6800.8
5031.5640.8
5041.2470.6
5051.2540.6
5061.5200.7
5071.1310.5
5081.1020.5
5091.0580.5
5101.4090.6
5111.5480.8
5121.5880.7
5131.3270.6
5141.1860.6
5151.0020.5
5160.9000.4
5171.0350.4
5181.0330.4
5190.8820.4
5200.8860.4
5210.8860.4
5220.9880.5
5230.8470.4
5241.5030.8
Average1.2190.57

Available subdemos:
Episode #F12-17 rating/share
1016.5/24
1047.8/28
1058.8/30
10610.9/36
1119.1/30
Episode #T12-17 rating
2143.9
2154.1
2164.1
2173.7
2184.2
2194.5
2203.9
2214.0
2224.2
2233.4
2244.2
3014.3
3023.2
3032.8
3043.4
3053.3
3063.3
3072.9
3082.4
3093.2
3102.4
3112.8
3123.0
3133.1
3143.0
3153.7
3162.6
3172.6
3183.0
3192.4
3202.7
3212.7
3222.8
3232.2
324/3252.0
3263.2

Source: Nielsen Media Research

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