Thursday, August 30, 2018

U.S. Social Content Ratings: 8/20 - 8/26/2018

MTV's 'Video Music Awards' led all of television in terms of total social interactions, averaging 12.23 million social media interactions across Facebook (513,000), Instagram (6.66 million), and Twitter (5.06 million). Coverage of WWE took the second and third spots, with 'Monday Night RAW' averaging 2.79 million interactions and 'Smackdown' averaging 2.03 million. Both saw heavy activity on Instagram. 


PROGRAM

DATE

INTERACTIONS
(000s)
FACE

INST

TWIT

2018 MTV VMAs
8/20/18
12,232 
513
6,660
5,059
WWE Monday Night RAW
8/20/18
2,793 
269
2,068
455
WWE SmackDown!
8/21/18
2,030 
210
1,495
324
America's Got Talent
8/21/18
757 
68
615
74
America's Got Talent
8/22/18
571 
35
475
61
Sin Senos Sí Hay Paraíso
8/24/18
552 
29
522
1
World of Dance
8/22/18
536 
22
476
38
Nick Cannon: Wild 'n Out
8/24/18
513 
11
366
135
Jersey Shore: Family Vacation
8/23/18
473 
12
366
96
Bachelor in Paradise
8/20/18
368 
1
204
163

Source: Nielsen Media Research

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