Super Bowl LII Local Market Ratings
Below are the local market ratings for the 27 markets in which local data was made available for 'Super Bowl LII.' The top market for game surprisingly belonged to Buffalo, NY (56.4 rating), which was just two-tenths higher than competing city Philadelphia, PA (56.2), and five-tenths higher than other competing city Boston, MA (55.9). Host city Minneapolis, MN tied Pittsburgh, PA (54.9) for fourth place. Both Atlanta, GA and Birmingham, AL experienced high drops from last year to this year, both falling about 10 percentage points from last year's Super Bowl. Outside of the host city and competing cities, Miami, FL and New Orleans, LA were the only markets to experience growth from last year, the former rising slightly from 37.8 to 38.7, and the latter up from 48.4 to 53.0. Salt Lake City, UT had the lowest ratings of all major markets (37.7, 56th ranked), while newly NFL-less St. Louis, MO ranked fourth from last (41.6, 53rd).
Super Bowl LII Available Market Ratings:
|Salt Lake City||38.6||37.7|
Post-Super Bowl 'This Is Us' Top Markets:
Post-Super Bowl 'Tonight Show' Top Markets:
Source: Nielsen Media Research
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