Friday, December 1, 2017

U.S. Primetime Broadcast TV Ratings: 10/23 - 10/29/2017

Ratings highlights for the week of October 23, 2017 - October 29, 2017 in the US.

On Monday, NBC led the day in the 18-49 demo (1.8/7), but ABC took victory in total viewers (9.56 million). CBS's 'The Big Bang Theory' (2.8/10, 13.2M) led the night, but that was the lone bright spot for the network: '9JKL' (1.4/5, 7.17M) lost almost half of its lead-in, and 'Scorpion' (0.8/3, 5.15M) had the lowest demo for the net. ABC's 'The Good Doctor' (1.8/7, 10.39M) gained 0.5 from its 'Dancing with the Stars' (1.3/5, 9.15M) lead-in, but NBC's 'The Brave' (1.0/4, 5.19M) lost 1.2 from its 'The Voice' (2.2/8, 10.1M) lead-in. 

On Tuesday, FOX's coverage of the World Series led all of broadcast with a 3.9/15 18-49 rating/share, and 14.97 million viewers. On the scripted side, NBC won in the demo (1.9/7), but CBS won in total viewers (11.17M). NBC was led by 'This Is Us' (2.8/9, 10.6M) and 'The Voice' (1.9/7, 9.66M), while CBS was led by 'NCIS' (1.4/5, 13.3M) and 'Bull' (1.2/4, 10.7M). ABC's Tuesday comedy block notched its highest number with 'The Middle' (1.3/5, 5.8M), and its lowest with 'The Mayor' (0.8/3, 2.95M).  

On Wednesday, FOX's coverage of the World Series led all of broadcast with a 4.2/17 18-49 rating and 15.48 million total viewers. Aside from sports, CBS and ABC tied in the demo (1.2/5), and CBS led in total viewers (7.02M). CBS's top airing on the night was 'Survivor' (1.7/7, 8.22M), while ABC's top airing belonged to 'Modern Family' (1.7/6, 5.96M). 'Dynasty', on the CW, (0.2/1, 718,000) lost more than half of its 'Riverdale' lead-in (0.6/2, 1.62M)

On Thursday, CBS's 'Thursday Night Football' led all of broadcast with a 3.1/13 18-49 rating and 10.68 million viewers. NBC and ABC tied in the demo (1.3/5), but NBC narrowly edged out the victory in total viewers (5.39M vs. 5.37M). NBC's tonight was aided by the robust 'Will & Grace' (1.8/7, 6.79M), while ABC's success was largely due to the presence of 'Grey's Anatomy' (1.8/7, 7.69M). On FOX, 'The Orville' (1.2/5, 4.18M) stayed impressive as it grew 0.3 from its 'Gotham' (0.9/3, 2.87M) lead-in. 

On Friday, FOX's coverage of the World Series led all of broadcast with a 3.9/16 18-49 rating and 15.68 million viewers. Among scripted originals, CBS took victory in both the demo (1.0/4) and total viewers (6.8M). Aside from the game, a Halloween Special on CBS performed well with a 1.1/4 18-49 rating/share and 5.67 million viewers. The season premiere on 'Blindspot' did about as well as could be expected, averaging a 0.7/3 and 4.13 million viewers.

On Saturday,  the World Series Game 4, was the only notable broadcast airing. The game notched a 3.7/16 18-49 rating/share and 15.4 million viewers. In males 18-49, it was at a 4.5/19, and in males 18-34, it was at 3.2/18. In households, it had an 8.7/17, and its peak half-hour was between 10:30PM and 11PM in which it had a 4.3/17 18-49 rating and 17.366 million viewers.

On Sunday, FOX (5.2/17, 18.62M) led all of the broadcast networks; its coverage of the World Series beat out NBC (4.2/13, 12.05M) which aired 'Sunday Night Football'. The World Series Game 5 peaked during the 10:00PM - 10:30PM half-hour which averaged a 5.3/17 18-49 rating and 20.35 million viewers. The game as a whole averaged a 10.5/21 household rating/share, and 18.94 million viewers. 'Sunday Night Football', on NBC, averaged an 8.05 rating in households, a 4.8/15 in 18-49, and 13.86 million viewers. A special 9:30AM edition of Thursday Night Football on NFL Network averaged a 2.12 household rating and 3.453 million viewers. At 1pm, the Fox Regional Game had a 7.32 household rating & 12.444 million viewers, and the CBS game had a 8.89 household rating and 15.159 million viewers. At 4pm, the Fox National game averaged a 12.73 household rating & 22.019 million viewers.

Table 1: 18-34 ratings, 18-49 ratings (to 2 decimal places for shows in which I had that data), 25-54 ratings, and total viewership.
Program TitleChannelDate18-34
L+SD
18-49
L+SD
25-54
L+SD
P2+ (SD)
(millions)
Dancing with the StarsABC10/230.81.27/51.89.147
The Good DoctorABC10/231.31.84/72.410.391
The Big Bang TheoryCBS10/231.52.82/104.113.200
9JKLCBS10/230.71.35/52.17.172
Kevin Can WaitCBS10/230.61.21/41.96.106
Me, Myself, and ICBS10/230.40.9/31.44.647
ScorpionCBS10/230.50.82/31.35.150
The VoiceNBC10/231.32.18/82.910.096
The BraveNBC10/230.61.00/41.45.186
LuciferFOX10/230.50.84/31.23.262
The GiftedFOX10/230.60.98/31.33.360
SupergirlCW10/230.40.53/20.71.762
ValorCW10/230.10.19/10.20.884
The MiddleABC10/240.81.33/51.95.800
Fresh Off the BoatABC10/240.71.05/41.44.158
BlackishABC10/240.71.13/41.53.984
The MayorABC10/240.50.804/31.12.952
Kevin (Probably) Saves the WorldABC10/240.30.66/30.92.872
NCISCBS10/240.71.43/52.313.300
BullCBS10/240.81.22/42.010.698
NCIS: New OrleansCBS10/240.61.09/41.89.519
The VoiceNBC10/241.21.947/72.79.661
This Is UsNBC10/241.92.78/93.510.599
Law & Order True CrimeNBC10/240.61.03/41.34.608
World Series Game 1FOX10/243.13.9/154.514.968
The FlashCW10/240.80.998/41.12.618
DC's Legends of TomorrowCW10/240.40.64/20.51.427
The GoldbergsABC10/250.81.404/51.85.489
SpeechlessABC10/250.61.08/41.54.158
Modern FamilyABC10/250.91.69/62.25.960
American HousewifeABC10/250.71.31/51.84.749
Designated SurvivorABC10/250.40.74/31.13.940
SurvivorCBS10/251.11.69/72.48.222
Seal TeamCBS10/250.61.01/41.56.924
Criminal MindsCBS10/250.50.98/41.55.907
The BlacklistNBC10/250.50.85/31.25.231
Law & Order: SVUNBC10/250.81.199/41.65.810
Chicago PDNBC10/250.71.11/41.56.159
World Series Game 2FOX10/253.34.2/174.915.483
RiverdaleCW10/250.60.61/20.51.617
DynastyCW10/250.20.196/10.20.718
Grey's AnatomyABC10/261.41.82/72.37.668
ScandalABC10/260.81.11/41.54.875
How to Get Away with MurderABC10/260.60.87/31.13.562
Thursday Night FootballCBS10/262.63.43/144.211.363
SuperstoreNBC10/260.71.22/51.64.612
The Good PlaceNBC10/260.61.12/41.43.969
Will & GraceNBC10/260.91.82/72.46.788
Great NewsNBC10/260.50.99/41.33.870
Chicago FireNBC10/260.71.19/51.66.549
GothamFOX10/260.60.89/31.12.868
The OrvilleFOX10/260.71.21/51.64.181
Supernatural CW10/260.60.64/20.71.933
ArrowCW10/260.40.48/20.51.337
Once Upon a TimeABC10/270.30.53/20.82.439
Marvel's InhumansABC10/270.30.47/30.72.045
20/20ABC10/270.30.46/20.72.198
Michael Jackson's Halloween SpclCBS10/270.61.1/41.55.671
MacGyverCBS10/270.50.85/41.36.454
Blue BloodsCBS10/270.50.88/41.48.287
BlindspotNBC10/270.40.74/31.04.128
DatelineNBC10/270.40.87/41.24.962
World Series Game 3FOX10/273.03.9/164.615.676
Crazy Ex-GirlfriendCW10/270.20.19/10.20.560
Jane the VirginCW10/270.20.26/10.30.602
World Series Game 4FOX10/282.73.7/164.515.400
The Toy BoxABC10/290.20.4/20.52.012
Great Pumpkin Charlie BrownABC10/290.51.0/31.33.463
Shark Tank (9pm)ABC10/290.60.92/31.23.514
Shark Tank (10pm)ABC10/290.60.87/31.23.178
60 MinutesCBS10/290.71.2/52.011.270
Wisdom of the CrowdCBS10/290.40.73/31.26.764
NCIS: LACBS10/290.40.82/31.37.500
Madam SecretaryCBS10/290.30.59/21.05.833
Sunday Night FootballNBC10/293.74.8/155.613.862
World Series Game 5FOX10/294.25.3/176.318.940
Source: Nielsen Media Research, Programming Insider, Rick Kissell

Table 2: Persons 18-49 using television (%)
PUTMonTuesWedThurFriSun
8:00pm26.225.424.323.421.030.5
8:30pm28.727.826.525.722.532.3
9:00pm29.828.828.126.923.933.5
9:30pm30.029.228.527.424.733.6
10:00pm28.027.527.026.024.631.9
10:30pm26.025.025.224.124.229.6
Source: Rick Kissell

Table 3: Half-hours
GameTimeHH18-3418-4925-54Viewers
Game 1: 
10/24/2017
8:04pm-8:30pm7.0/132.0/112.7/123.3/1111.538M
8:30pm-9:00pm8.0/142.7/143.5/134.1/1313.615M
9:00pm-9:30pm8.8/153.1/153.9/144.6/1415.200M
9:30pm-10:00pm9.4/163.5/164.3/155.0/1516.332M
10:00pm-10:30pm9.5/173.8/174.6/165.2/1616.664M
10:30pm-11:00pm9.9/183.9/184.7/175.4/1717.379M
Game 2:
10/25/2017
8:13pm-8:30pm7.1/132.2/122.7/123.2/1111.656M
8:30pm-9:30pm8.3/152.7/143.4/143.9/1313.829M
9:00pm-9:30pm8.9/163.1/153.8/154.5/1414.980M
9:30pm-10:00pm9.7/173.4/164.3/165.1/1516.483M
10:00pm-10:30pm9.7/173.4/164.4/165.2/1616.403M
10:30pm-11:00pm9.5/183.4/174.4/175.2/1716.154M
Thursday Night Football:
10/26/2017
8:27pm-8:30pm6.0/111.8/102.5/113.1/119.530M
8:30pm-9:30pm7.0/132.2/123.0/133.8/1311.241M
9:00pm-9:30pm7.6/132.6/143.5/144.3/1412.196M
9:30pm-10:00pm8.2/143.0/154.0/154.9/1513.405M
10:00pm-10:30pm6.7/122.7/143.5/134.2/1310.923M
10:30pm-11:00pm6.6/132.8/153.5/144.2/1310.724M
Game 3:
10/27/2017
8:14pm-8:30pm6.4/131.8/132.3/122.6/1110.949M
8:30pm-9:30pm8.0/162.4/163.0/153.5/1413.838M
9:00pm-9:30pm9.1/173.0/183.7/174.3/1615.910M
9:30pm-10:00pm9.2/173.2/184.1/174.8/1616.415M
10:00pm-10:30pm9.2/173.2/184.2/175.0/1716.491M
10:30pm-11:00pm9.2/173.3/184.3/175.1/1716.448M
Game 4:
10/28/2017
8:14pm-8:30pm6.5/131.8/112.5/123.0/1210.969M
8:30pm-9:30pm7.5/152.2/133.0/133.7/1313.007M
9:00pm-9:30pm8.0/152.4/133.2/144.0/1414.070M
9:30pm-10:00pm8.6/162.6/143.5/154.5/1515.291M
10:00pm-10:30pm9.4/183.0/164.0/165.0/1716.883M
10:30pm-11:00pm9.7/193.2/174.3/175.2/1817.366M
Game 5:
10/29/2017
8:14pm-8:30pm9.6/163.4/154.5/165.4/1516.828M
8:30pm-9:30pm10.2/173.7/164.7/165.7/1618.406M
9:00pm-9:30pm9.6/163.5/144.5/145.5/1417.537M
9:30pm-10:00pm9.8/163.5/144.6/145.7/1517.888M
10:00pm-10:30pm11.1/194.1/175.3/176.5/1720.352M
10:30pm-11:00pm10.8/194.2/185.4/186.5/1819.617M
Source: Programming Insider

Table 4: Outside of primetime
Show Channel Day Viewers
(millions)
Good Morning America ABC MTWRF 4.325
Today Show NBC MTWRF 4.121
CBS This Morning CBS MTWRF 3.437
The Tonight Show NBC MTWRF 2.39
Late Show CBS MTWRF 2.92
Jimmy Kimmel Live ABC MTWRF 2.13
Late Night NBC MTWRF 1.35
Late Late Show CBS MTWRF 1.22
Nightline ABC MTWRF 1.33
Last Call NBC MTWRF 0.80
NFL 1 p.m. Football CBS Sun 15.159
NFL 4 p.m. Football FOX Sun 22.019

Source: Nielsen Media Research

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