Sunday, November 5, 2017

U.S. Primetime Broadcast TV Ratings: 10/9 - 10/15/2017

Ratings highlights for the week of October 9, 2017 - October 15, 2017 in the US.

On Monday, 'The Big Bang Theory' was not enough to save CBS from dropping to third among the big 4 networks in the 18-49 ratings (1.3/5). NBC (2.0/7) beat out ABC (1.5/5) in the demo, but ABC won the night in total viewers (9.72 million). The highest airing on the broadcast networks was 'The Big Bang Theory' (2.9/11, 13.13M) and the lowest belonged to CW's premiere of 'Valor' (0.3/1, 1.2M). NBC's demo win was propelled by 'The Voice' (2.4/8, 10.91M), while ABC's viewership win was made possible with help from both 'Dancing with the Stars' (1.3/4, 9.25M), and 'The Good Doctor' (2.0/7, 10.69M). CBS's comedy block of '9JKL' (1.4/5, 7.04M), 'Kevin Can Wait' (1.2/4, 6.01M), and 'Me, Myself & I' (0.9/3, 4.33M) continued to underperform in week 3. The season premiere of 'Supergirl' on the CW, brought in 1.87 million viewers and a 0.5/2 18-49 rating/share. 

On Tuesday, NBC won the night in the 18-49s (2.1/8), but CBS's older skewing lineup pulled out the win in total viewers (11.46 million). NBC received a lot help from hits 'The Voice' (2.4/9, 11.09 million), and 'This Is Us' (2.8/10, 11.02M), but couldn't overcome the deficit left by 'Law & Order True Crime' (1.1/4, 4.72M) which lost a whopping 1.75 rating and over 6 million viewers from its 'This Is Us' lead-in. The top 2 shows of the night in total viewers were CBS's 'NCIS' (1.4/6, 13.6M), and 'Bull' (1.3/4, 11.26M); its other entry, 'NCIS: New Orleans' had a mediocre 1.0/4 rating/share and just over 9.5 million viewers. On The CW, the fourth season premiere of 'The Flash' had a 1.05/4 18-49 rating/share & 2.84 million viewers, its lowest season premiere to date, and down from last year's 1.3/5 & 3.17 million. The third season premiere of 'Legends of Tomorrow' was also its lowest start, and too, was down from last year's premiere (0.6/2, 1.82M). 

On Wednesday, FOX won the night in the 18-49s (1.7/7), but CBS won primetime in total viewers (7.3 million). On FOX, 'Empire' (2.0/8, 5.93 million) led all of primetime in the 18-49s, and 'Star' (1.5/5, 4.51M) was third on the day in that demo. In African-Americans, 'Empire' had 3.86 million and 'Star' had 3.04 million; in females 18-34, they were ranked 1 and 2 on the day at 1.8/9 and 1.4/6 respectively. On CW, the season premiere of 'Riverdale' (0.8/3, 2.34M) hit series-highs in viewers and 18-49, beating its series-premiere back in January (0.5/2, 1.38M); it had 161,000 viewers aged 2-11, and 422,000 viewers aged 12-17. CW's other premiere, 'Dynasty' began with a 0.3/1 18-49 rating (476,000 in that demo) and 1.26 million viewers; it had 52,000 viewers aged 2-11 and 101,000 viewers aged 12-17. 

On Thursday, CBS's coverage of 'Thursday Night Football' between the Eagles and Panthers, pushed it to a daily win in both 18-49 (4.1) and total viewers (13.49 million). The game had a 5.1/26 rating/share in males 18-34, and a 6.2/24 rating in males 18-49. In Philadelphia, the game had a 15.4/37 persons 2+ rating/share and 1.13 million viewers, and in Charlotte, it had a 12.3/31 rating and 356,000 viewers (it had 480,000 in New York and 365,000 in Los Angeles). ABC averaged a 1.4 18-49 rating and propelled by 'Grey's Anatomy' (2.1/8, 8.08M), 'Scandal' (1.2/4, 5M), and 'How to Get Away with Murder' (1.0/4, 3.88M). NBC's top airing was 'Will and Grace' (1.8/6, 6.72M), and on FOX, 'The Orville' (1.0/4, 3.37M) narrowly edged out 'Gotham' (0.9/3, 2.75M). Finally, on the CW, 'Supernatural' premiered its 13th season to 2.1 million viewers, it's highest numbers since last season's premiere (2.15M); and 'Arrow' premiered its sixth season to 1.52 million - its lowest number for a premiere yet.

On Friday, CBS claimed victory in both the 18-49s (0.9/4) and in total viewers (8.08 million), NBC was second (0.7/4, 3.45M). CBS's lineup: 'MacGyver' (0.8/4, 6.74M), 'Hawaii Five-0' (1.0/4, 8.51M), and 'Blue Bloods' (0.9/4, 8.98M) led every hour of primetime. A 2-hour 'Dateline' (0.9/4, 4.9M) was enough to push NBC to second for the 9pm hour and 10pm hour. The CW premiered new seasons of 'Jane the Virgin' (0.3/1, 681,000) and 'Crazy Ex-Girlfriend' (0.2/1, 624,000), both of which continue to push the downward ratings limits for broadcast television.

On Saturday,  NBC's 'Saturday Night Live' averaged a 2.01 18-49 rating and approximately 7.001 million viewers. Last year's week 3 airing found 7.854 million. ABC's 'Saturday Night Football' between Utah and USC had a 1.98 household rating, a 0.8 18-49 rating (1.072 million in that demo), and 3.192 million viewers. ABC's 12pm game between Michigan and Indiana had a 2.68 household rating, 1.492 million adults 18-49, and 4.122 million total viewers. ABC's 4pm game between Georgia Tech and Miami averaged a 2.13 household rating, 1.255 million adults 18-49, and 3.38 million total viewers.

On Sunday, NBC's coverage of 'Sunday Night Football', between the New York Giants and Denver Broncos, propelled it to a daily win in both the 18-49s (4.9/16) and total viewers (14.11 million). 'Sunday Night Football' averaged a 5.6/19 18-49 rating/share, a 9.4 household rating, and 16.16 million total viewers.  In New York City, the game had 1.32 million viewers, and in Denver, the game had 972,000 viewers. CBS's 4pm NFL Football coverage averaged a 12.01 household rating across the country and 20.59 million viewers, and their 1pm NFL Football coverage had a 6.62 household rating and 10.94 million viewers. At 1pm, FOX's NFL Football coverage had a 9.39 household rating and 16.2 million viewers. The top non-sports telecast in primetime was CBS's '60 Minutes' which averaged a 2.3/8 18-49 rating and 13.34 million viewers. 

Table 1: 18-34 ratings/shares, 18-49 (to 2 decimal places for shows in which I had that data), 18-49 gender skews, 25-54, and total viewership.
Program TitleChannelDate18-34
P2+ (SD)
Dancing with the StarsABC10/90.8/41.5/50.6/31.8/61.8/59.246
The Good DoctorABC10/91.3/61.98/71.3/52.6/92.6/810.689
The Big Bang TheoryCBS10/91.4/72.89/112.7/103.1/114.2/1313.134
Kevin Can WaitCBS10/90.6/21.26/41.1/41.4/51.9/56.014
Me, Myself, and ICBS10/90.4/20.9/30.8/31.0/31.3/44.325
The VoiceNBC10/91.4/62.45/81.9/73.0/103.3/910.913
The BraveNBC10/90.5/31.13/41.0/41.3/41.5/55.139
The GiftedFOX10/90.9/41.23/41.3/41.2/41.5/43.794
The MiddleABC10/100.8/41.45/61.3/61.6/62.0/65.928
Fresh Off the BoatABC10/100.6/31.11/41.0/41.2/41.5/54.076
The MayorABC10/100.5/30.96/30.8/31.1/41.3/43.439
Kevin (Probably) SavesABC10/100.4/20.80/30.6/31.0/41.1/43.609
NCIS: New OrleansCBS10/100.5/31.03/40.9/41.2/41.7/69.521
The VoiceNBC10/101.5/82.40/91.9/82.9/113.2/1011.086
This Is UsNBC10/101.9/92.81/101.8/73.8/133.6/1111.016
Law & Order True CrimeNBC10/100.7/41.06/40.7/31.4/51.4/54.718
Lethal WeaponFOX10/100.6/30.97/40.9/41.0/41.3/43.889
The MickFOX10/100.5/40.76/30.8/30.7/20.9/32.243
Brooklyn Nine-NineFOX10/100.4/20.69/20.7/30.6/20.8/21.681
The FlashCW10/100.8/41.05/41.2/50.9/31.2/42.844
D.C.'s Legends of TomorrowCW10/100.4/20.57/20.7/20.5/20.7/21.711
The GoldbergsABC10/110.8/41.49/61.3/61.7/72.1/75.663
Modern FamilyABC10/111.1/51.82/71.5/62.1/72.4/76.272
American HousewifeABC10/110.8/41.41/51.1/41.7/61.9/65.024
Designated SurvivorABC10/110.5/30.89/40.8/31.0/41.2/44.614
Seal TeamCBS10/110.8/41.21/41.2/41.2/51.7/58.019
Criminal MindsCBS10/110.7/41.07/40.9/41.3/51.5/55.865
The BlacklistNBC10/110.5/30.97/40.9/41.0/41.4/45.792
Law & Order: SVUNBC10/110.8/41.247/51.0/41.5/51.6/55.790
Chicago PDNBC10/110.7/41.18/50.7/41.4/51.5/56.072
Grey's AnatomyABC10/121.6/82.13/81.0/43.2/122.6/88.078
How to Get Away w MurderABC10/120.7/30.98/40.6/21.3/51.2/43.877
Thursday Night FootballCBS10/123.8/194.6/186.2/243.0/115.4/1714.585
The Good PlaceNBC10/120.7/31.21/41.1/41.4/51.6/54.045
Will and GraceNBC10/120.8/41.77/61.3/52.2/82.4/76.719
Great NewsNBC10/120.4/20.99/30.8/31.2/41.4/44.226
Chicago FireNBC10/120.6/31.12/40.8/31.4/51.5/56.157
The OrvilleFOX10/120.7/30.99/41.1/40.9/31.3/43.371
Once Upon a TimeABC10/130.5/0.54/3     /2     /40.9/2.740
Marvels InhumansABC10/130.3/0.42/3     /3     /30.8/2.302
20/20ABC10/130.3/0.52/3     /2     /30.8/2.656
MacGyverCBS10/130.5/0.83/4     /4     /41.3/6.739
Hawaii Five-0CBS10/130.5/1.01/4     /4     /51.5/8.514
Blue BloodsCBS10/130.4/0.92/4     /3     /41.4/8.980
DatelineNBC10/130.4/0.72/4     /3     /41.3/4.903
Hell's KitchenFOX10/130.5/0.80/4     /4     /41.0/2.874
The ExorcistFOX10/130.3/0.41/2     /2     /20.5/1.350
Crazy Ex-GirlfriendCW10/130.2/0.20/1     /1     /10.3/0.624
Jane the VirginCW10/130.3/0.23/1     /1     /20.3/0.681
The Toy BoxABC10/150.3/0.4/2     /1     /20.6/2.278
Funniest Home VideosABC10/150.5/0.9/3     /3     /31.1/4.405
Shark TankABC10/150.7/1.06/4     /3     /41.5/4.639
Ten Days in the ValleyABC10/150.2/0.4/2     /1     /20.7/2.620
60 MinutesCBS10/151.4/2.27/8     /10     /73.2/13.339
Wisdom of the CrowdCBS10/150.6/1.15/4     /4     /41.7/8.036
NCIS: Los AngelesCBS10/150.6/1.12/4     /4     /41.7/8.650
Madam SecretaryCBS10/150.4/0.72/3     /3     /31.2/6.361
Sunday Night FootballNBC10/154.5/5.6/19     /25     /136.4/16.158
Bob's BurgersFOX10/151.0/1.12/4     /5     /41.2/2.432
The SimpsonsFOX10/151.1/1.303/5     /5     /41.4/2.905
GhostedFOX10/150.8/0.99/4     /4     /31.2/2.407
Family GuyFOX10/150.9/1.20/4     /5     /31.3/2.537
Last Man on EarthFOX10/150.6/0.81/3     /3     /21.0/1.956
Source: Nielsen Media Research, Programming Insider, Rick Kissell

Table 2: Persons 18-49 using television (%)
Source: Rick Kissell

Table 3: Outside of primetime
Show Channel Day Viewers
Good Morning America ABC MTWRF 4.211
Today Show NBC MTWRF 4.130
CBS This Morning CBS MTWRF 3.491
The Tonight Show NBC MTWRF 2.49
Late Show CBS MTWRF 3.00
Jimmy Kimmel Live ABC MTWRF 2.17
Late Night NBC MTWRF 1.36
Late Late Show CBS MTWRF 1.33
Nightline ABC MTWRF 1.40
Last Call NBC MTWRF 0.75
NFL 1 p.m. Football CBS Sun 10.943
NFL 1 p.m. Football FOX Sun 16.197
NFL 4 p.m. Football CBS Sun 20.953

Source: Nielsen Media Research

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