Sunday, September 18, 2016

Baby Daddy (ABC Family/Freeform): Ratings Recap

ABC Family's 'Baby Daddy' premiered in 2012 to a 0.7 18-49 rating and 1.65 million viewers; the first season averaged a 0.6 rating and 1.38 million viewers. The second season aired in 2013 and averaged a 0.4 rating & 910,000 viewers, the third season aired in 2014 and averaged a .4 rating & 890,000 viewers, the fourth season aired in 2014 & 2015 and averaged a 0.37 rating and 766,000 viewers, and the fifth season aired in 2016, averaging a 0.26 rating & 563,000 viewers. The sixth and final season aired in 2017 and averaged a 0.21 18-49 rating and 459,000 viewers. The series aired a total of 100 episodes over the course of its 6 seasons.

Season 1 Ratings (2012)
Episode #
Viewers (millions)
18-49 rating
101
1.654
0.7
102
1.719
0.7
103
1.442
0.7
104
1.101
0.5
105
1.392
0.7
106
1.095
0.4
107
1.123
0.6
108
1.673
0.5
109
1.247
0.6
110
1.392
0.7
season 1 average
1.38
0.6


Season 2 Ratings (2013)
Episode #
Viewers (millions)
18-49 rating
201
0.862
0.4
202
0.806
0.4
203
0.904
0.4
204
0.728
0.3
205
1.018
0.5
206
0.848
0.4
207
0.714
0.3
208
1.021
0.5
209
0.832
0.3
210
1.022
0.4
211
0.878
0.4
212
0.747
0.4
213
0.920
0.5
214
0.823
0.4
215
1.279
0.6
average
summer 2013
0.89
0.4
216 (Xmas ep)
1.109
0.5
total season 2 average
0.91
0.4


Season 3 Ratings (2014)
Episode #
Viewers (millions)
18-49 rating
301
1.102
0.57
302
1.104
0.49
303
1.295
0.63
304
1.035
0.47
305
0.980
0.47
306
0.845
0.44
307
0.866
0.42
308
0.796
0.38
309
0.735
0.35
310
0.901
0.48
311
0.869
0.46
312
0.924
0.45
313
0.886
0.39
314
0.797
0.40
315
0.914
0.44
316
0.713
0.29
317
0.757
0.35
318
0.926
0.41
319
0.787
0.38
320
0.696
0.32
321
0.807
0.37
season 3 average
0.89
0.43


Season 4 Ratings (2014-15)
Episode #
Viewers (millions)
18-49 rating
401
0.890
0.42
402
0.783
0.38
403
0.964
0.55
404
0.747
0.40
405
0.795
0.39
406
0.608
0.29
407
0.652
0.35
408
0.725
0.37
409
0.783
0.43
410
0.797
0.37
411
0.657
0.36
412
0.716
0.34
average
winter 2014/15
0.760
0.39
413
0.776
0.33
414
0.743
0.40
415
0.635
0.30
416
0.807
0.34
417
0.842
0.37
418
0.763
0.36
419
0.713
0.34
420
0.620
0.26
421
0.923
0.43
422
0.909
0.36
average
summer 2015
0.773
0.35
total season 4
average
0.766
0.37


Season 5 Ratings (2016)
Episode #
Viewers (millions)
18-49 rating
501
0.620
0.28
502
0.475
0.24
503
0.606
0.27
504
0.591
0.26
505
0.472
0.21
506
0.573
0.26
507
0.530
0.24
508
0.436
0.21
509
0.457
0.22
510
0.592
0.28
average
winter 2016
0.535
0.25
511
0.573
0.25
512
0.619
0.31
513
0.797
0.37
514
0.610
0.28
515
0.587
0.28
516
0.561
0.26
517
0.583
0.26
518
0.540
0.25
519
0.476
0.21
520
0.563
0.26
average
summer 2016
0.591
0.27
total season 5 average
0.563
0.26


Season 6 Ratings (2017)
Episode #
Viewers (millions)
18-49 rating
601
0.606
0.29
602
0.412
0.21
603
0.500
0.25
604
0.406
0.17
605
0.470
0.23
606
0.445
0.19
607
0.327
0.15
608
0.468
0.20
609
0.417
0.20
610
0.456
0.22
611
0.539
0.23
season 6 average
0.459
0.21

Source: Nielsen Media Research

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