On Monday, NBC won the evening in the 18-49 demo (2.1/7), and ABC won in total viewers (9.68 million). NBC was bumped up by 'The Voice' (2.6/9, 11.04M), while ABC was enjoyed success from its new hit drama 'The Good Doctor' (2.2/8, 10.93M). On CBS, everything that aired after 'The Big Bang Theory' (3.2/12, 14.06M) fell completely flat. The new comedy series '9JKL' lost more than 50% of 'Big Bang's' 18-49 demo (3.15 vs. 1.56), and lost almost 6 million viewers - notching 8.21 million for its premiere. Fox saw the season premieres of both 'Lucifer' and 'The Gifted'. 'The Gifted' (1.5/5, 4.9M) surprisingly gained almost 35% of it's 'Lucifer' (1.1/4, 3.92M) lead-in.
On Tuesday, NBC won in the 18-49s (2.2/8), and CBS won in total viewers (11.18M). 'This Is Us' (3.1/11, 11.06M) dominated the night in the demo, and in females 18-49, it had a huge 4.3/15 (2.9/13 in females 18-34). 'The Voice', which preceded it, was second on the night in the demo (2.3/9, 10.42M). CBS's older skewing lineup may not have had big 18-49 figures, but together, they propelled the network to #1 in households (7.0/13) and total viewers. 'NCIS' (1.4/6, 13.5M) led off the night, followed by 'Bull' (1.2/4, 10.79M), and 'NCIS: New Orleans' (1.0/4, 9.23M). ABC's Tuesday comedy lineup all premiered well, led by the season 9 bow of 'The Middle' (1.6/7, 6.21M), the season 4 bows of 'blackish' (1.5/5, 4.71M) and 'Fresh Off the Boat' (1.4/5, 4.51M). The series premieres of both 'The Mayor' (1.2/4, 4.08M) and 'Kevin (Probably) Saves the World' were flat (1.0/4, 4.17M).
On Wednesday, FOX won in the 18-49s, and CBS won in total viewers. Both 'Empire' (1.9/8, 5.89M) and 'Star' (1.4/5, 4.56M) propelled FOX to the top in the demo, while 'Survivor' (1.6/7, 8.15M), 'Seal Team' (1.2/5, 8.39M), and 'Criminal Minds' (1.1/5, 6.17M) pushed CBS to a daily win in viewership. ABC's Wednesday comedy lineup faired well in its second week. To lead off was 'The Goldbergs' (1.6/7, 5.79M), followed by 'Speechless' (1.3/5, 4.55M), 'Modern Family' (1.9/7, 6.36M), and 'American Housewife' (1.4/5, 4.96M). 'Designated Survivor' lost a 0.5 of its 'Housewife' lead-in, down to 0.9/4, with 4.8 million viewers. On NBC, 'The Blacklist' was at 1.0/4 & 5.87M in week 2.
On Thursday, CBS's 'Thursday Night Football' propelled the network to a nightly win in both the 18-49s (4.6/18) and total viewers (14.29 million). The game itself drew a huge 5.0/20 rating in the 18-49 demo, and in males 18-49, that number was even higher at 6.6/26 (it did an 8.6/16 in households). It averaged 15.43 million viewers over its 3 hours, and 15% of all adults aged 50+ whom were watching TV, had the game on. Among the networks airing scripted programming, ABC's Shondaland lineup edged out NBC's comedy lineup in both 18-49s (1.5/6) and viewers (5.82M). It was powered by 'Grey's Anatomy' (2.1/8, 8.06M), the final season premiere of 'Scandal' (1.4/5, 5.52M), and 'How to Get Away with Murder' (0.9/3, 3.88M). On NBC, 'Will & Grace' (2.0/7, 7.14M) led the night, and both 'Superstore' (1.2/5, 4.45M) and 'The Good Place' (1.2/5, 4.17M) held up well. 'Great News' (1.0/4, 3.85M) is approaching marginal status.
On Friday, CBS led in both the demo (1.0/4) and viewership (8.92). 'Hawaii Five-0' (1.1/4, 8.53M) led all shows in 18-49s, and 'Blue Bloods' (1.0/4, 9.49M) led the night in the total viewers. 'MacGyver' was at 0.8/4 and 6.38M. On FOX, 'Hells Kitchen' (0.9/4, 2.8M) narrowly beat out the time period debut of ABC's 'Once Upon a Time' (0.7/3, 3.26M). At 9pm, ABC's 'Marvel's Inhumans' (0.7/3, 2.78M) had a healthy lead over FOX's 'The Exorcist' (0.4/2, 1.36M). NBC's 'Dateline' (1.0/4, 5.67M) edged out ABC's '20/20' (0.7/3, 3.13M).
On Saturday, NBC's 'Saturday Night Live' was the only notable airing of the night. It notched a 1.76 18-49 rating and was seen by 6.802 million viewers.
On Sunday, NBC's 'Sunday Night Football' paved the way for a nightly win in both the 18-49s (5.0/17) and total viewers (12.32M). The game had a 5.8/20 in the 18-49 demo, a 27% share in males 18-49, a 9.5 household rating, and 16.53 million total viewers. 'NFL Overrun' on FOX (7pm - 7:39pm) actually averaged the highest ratings (7.4/28) and highest viewership (23.69M) in primetime. On CBS, the season premiere of 'Madam Secretary' averaged a 0.8/3 in the demo and 7.21M viewers. ABC's lineup was practically invisible with 'The Toy Box' (0.4/2, 1.87M) and 'Ten Days in the Valley' (0.4/2, 2.59M); the only redeeming factor for ABC's night was 'Shark Tank' (1.1/4, 4.73M). In afternoon NFL games, FOX's 4:30pm coverage had a 13.64 household rating & 23.86 million viewers, CBS's 1:00pm coverage had a 7.83 rating & 13.18 million viewers, and FOX's 1:00pm coverage had a 7.47 rating & 12.33 million viewers.
Table 1: 18-34, 18-49, 18-49 gender breakdowns, 25-54, and total viewers.
|Dancing with the Stars||ABC||10/2/17||1.1/5||1.43/5||0.8/3||2.0/7||1.9/5||9.058|
|The Good Doctor||ABC||10/2/17||1.5/8||2.21/8||1.5/6||3.0/11||2.7/8||10.925|
|The Big Bang Theory||CBS||10/2/17||1.6/8||3.15/12||2.8/12||3.5/13||4.6/14||14.061|
|Kevin Can Wait||CBS||10/2/17||0.6/3||1.34/5||1.1/4||1.6/5||2.1/6||6.653|
|Me, Myself, and I||CBS||10/2/17||0.5/2||1.01/3||0.8/3||1.2/4||1.6/4||5.153|
|Fresh Off the Boat||ABC||10/3/17||0.8/4||1.35/5||1.0/4||1.7/6||1.8/5||4.513|
|Kevin (Probably) Saves||ABC||10/3/17||0.6/3||1.02/4||0.8/3||1.2/5||1.4/5||4.165|
|NCIS: New Orleans||CBS||10/3/17||0.6/3||1.00/4||0.8/3||1.2/4||1.7/5||9.234|
|This Is Us||NBC||10/3/17||2.1/10||3.15/11||2.0/8||4.3/15||3.9/12||11.061|
|Law & Order True Crime||NBC||10/3/17||0.7/4||1.15/4||0.8/3||1.5/6||1.5/5||4.821|
|Law & Order: SVU||NBC||10/4/17||0.8/4||1.29/5||1.0/4||1.6/6||1.6/5||5.818|
|How to Get Away w/ M||ABC||10/5/17||0.6/3||0.90/3||0.5/2||1.3/5||1.2/4||3.875|
|Thursday Night Football||CBS||10/5/17||4.1/21||5.06/20||6.6/26||3.5/13||5.8/19||15.434|
|The Good Place||NBC||10/5/17||0.8/4||1.23/5||1.0/4||1.5/5||1.6/5||4.169|
|Will & Grace||NBC||10/5/17||1.0/5||2.01/7||1.4/5||2.6/9||2.6/8||7.137|
|Once Upon a Time||ABC||10/6/17||0.5/||0.75/3||/2||/5||1.0/||3.257|
|The Toy Box||ABC||10/8/17||0.2/||0.37/2||/1||/2||0.5/||1.872|
|Funniest Home Videos||ABC||10/8/17||0.5/||0.87/3||/3||/3||1.3/||4.574|
|Ten Days in the Valley||ABC||10/8/17||0.3/||0.41/2||/1||/2||0.6/||2.591|
|Wisdom of the Crowd||CBS||10/8/17||0.6/||0.98/4||/3||/4||1.4/||7.836|
|NCIS: Los Angeles||CBS||10/8/17||0.6/||1.02/4||/3||/4||1.5/||8.458|
|Sunday Night Football||NFL||10/8/17||4.8/||5.82/20||/27||/14||6.6/||16.528|
|The Last Man on Earth||FOX||10/8/17||0.8/||0.96/4||/4||/3||1.1/||2.233|
|Source: Nielsen Media Research, Programming Insider, Rick Kissell|
Table 2: Persons 18-49 using television (%)
|Source: Rick Kissell|
Table 3: Outside of primetime
|Good Morning America||ABC||MTWRF||4.446|
|CBS This Morning||CBS||MTWRF||3.710|
|The Tonight Show||NBC||MTWRF||2.62|
|Jimmy Kimmel Live||ABC||MTWRF||2.37|
|Late Late Show||CBS||MTWRF||1.37|
|NFL 1 p.m. Football||CBS||Sun||13.180|
|NFL 1 p.m. Football||FOX||Sun||12.326|
|NFL 4 p.m. Football||FOX||Sun||23.859|
Source: Nielsen Media Research