Friday, July 21, 2017

OJ Simpson Parole Hearing Leads Entire Day in Total Viewers | 2017-07-20

According to the LA Times, the parole hearing for O.J. Simpson, which aired across multiple networks, broadcast and cable, brought in a cumulative 13.5 million viewers. From 1-3pm, CBS led the coverage with 3.1 million viewers, followed by ABC (2.3 million), NBC (1.9 million), Fox News (1.7 million) Fox Broadcasting (1.3 million), CNN (1.1 million), HLN (559,000), and ESPN (471,000). Looking more in-depth at the cable numbers, Fox News' 'Shepard Smith Reporting' at 1pm did 0.14/1,638,000, and at 2pm did 0.17/1,838,000. CNN's 'Wolf' did 0.22/1,051,000 at 1pm, and 'CNN Newsroom' at 2pm did 0.21/1,198,000. HLN did 0.13/585,000 at 1pm and 0.11/534,000 at 2pm. ESPN's coverage aired from 12:50 to 3:20 and did a 0.19/435,000 for the entire broadcast. Also, it was not included in the LA Times article, but MSNBC did a 0.09/815,000 for its 75-minute coverage from 12:45pm - 2pm, and did a 0.10/970,000 for the 2pm hour.

TruTV's 'Impractical Jokers' led all of cable on Thursday with a 0.5 18-49 rating and 942,000 viewers, down from last week's 0.54/1,171,000. The show had a younger female audience with a 0.58 in the 18-34s, and a 0.53 vs. 0.47 12-34 gender skew. A rerun at 10:30 had 542,000 viewers. 'Comedy Knockout', at 11pm, notched a 0.16 in the 18-49s and 325,000 viewers.

On MTV, 'Nick Cannon's Wild N Out' ticked down to 0.40 and 810,000 viewers (from 0.45/903,000). It had a 0.61 females 12-34 rating, and in the age demos, it was highest in adults 18-34 (0.51). Also on MTV was 'Safeword' which had a 0.36 18-49 rating and 649,000 total viewers, down slightly from last week's 0.38/780,000. It was pretty even between the genders in the 18-49s (0.36 to 0.35), but females led in the 12-34 demo with 0.42 vs. 0.35. 

On USA Network, 'Queen of the South' held at 0.38 in the 18-49s, and rose slightly in total viewers to 1,180,000 (from 1,104,000). Its highest age demo was adults 50+ (0.56), and it skewed female in the 18-49s (0.45 to 0.30). On CMT, 'Nashville' rose to a 0.16 18-49 rating and 718,000 viewers (up from last week's 0.14/631,000). The Nick-at-Night running had a slightly higher 0.17 rating with 473,000 viewers.

On WEtv, 'Growing Up Hip Hop' scored a 0.33 in females 18-49 and had 552,000 viewers, down from last week's 'Growing Up Hip Hop: Atlanta' which did 0.4/612,000. Also on WEtv was 'Bossip', which did a 0.25 in females 18-49 and 423,000 viewers, solidly up from last week's 0.18/398,000. The highest age demos for both of the WEtv shows was 25-54, for which they did a 0.28 and 0.22 respectively.

Other shows of note include: Comedy Central's 'The Daily Show' (0.31/856,000) & 'At Midnight' (0.11/236,000), TBS's 'Conan' (0.25/655,000), Spike's 'The Mist' (0.16/538,000), Pop's 'Impact Wrestling' (0.07/322,000), Viceland's 'King of the Road' (0.07/112,000) & 'Desus and Mero' (0.07/112,000), and MTV2's 'Shinesty' (0.02/74,000), and 'Vidiots' (0.01/27,000).

Top cable news show by network: 'Tucker Carlson Tonight' (Fox News) had 0.23/2,239,000, 'CNN Tonight' had 0.23/1,179,000, and 'The Rachel Maddow Show' (MSNBC) had a whopping 0.38/3,001,000. HLN's highest mark was the 2pm hour during which it aired OJ Simpson coverage. Also of note, 'Last Word with Lawrence O'Donnell had 0.34/2,717,000.

On broadcast, a rerun of 'The Big Bang Theory' (1.1/5, 6.49m) led at 8pm with a rerun of 'Life in Pieces' (0.9/4, 4.46m) leading at 8:30pm. 'Hollywood Game Night' (0.8/4, 3.73m) was second at 8pm, followed by 'Beat Shazam' (0.8/4, 2.85m), 'Boy Band' (0.5/2, 2.24m), and 'Penn & Teller: Fool Us' (0.4/2, 1.72m). At 9pm, 'Big Brother' dominated (1.9/7, 5.96m), followed by 'The Wall' (1.1/4, 4.95m), 'Battle of the Network Stars' (0.7/3, 2.59m), 'Love Connection' (0.7/3, 2.35m), and 'Hooten & the Lady' (0.2/1, 881,000). At 10pm, it was 'The Night Shift' (0.7/3, 4.23m), 'Zoo' (0.5/2, 2.8m), and 'The Gong Show' (0.6/3, 2.7m). 

On Facebook & Twitter, the top 5 shows in terms of total interactions were: 'Big Brother' (208,000), 'The Rachel Maddow Show' (42,000), 'Hannity' (28,000), 'The Night Shift' (24,000), and 'The Daily Show' (24,000). 

Source: Nielsen Media Research

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