On Starz, BLUNT TALK was just so bad that I had to prepare a separate paragraph just to explain the new level of awful: it fell to 169,000 viewers (from 221,000). At least SURVIVOR'S REMORSE is steady; it was up to 329,000 viewers (from 303,000). On BBC America, DOCTOR WHO premiered its ninth season to 1.97 million viewers, down from the eighth season premiere last year (2.19m). On Hallmark, CEDAR COVE was down to 1.69m (from 1.75m) in its penultimate episode of the season, and on Travel, GHOST ADVENTURES was up to 772,000 viewers (from 717,000).
Starz has learned the hard way that renewing a show before it even airs, can be a big mistake. Although BLUNT TALK is already renewed for a second season, it is officially the lowest rated show on Starz. It has already dropped lower than THE COMEBACK (HBO's lowest rated show last season), and is fast approaching WEB THERAPY (Showtime's lowest rated show last season). COMEBACK never dropped below a 0.06 in the 18-49's, and TALK was at a 0.05 for this episode. WEB THERAPY actually hit a 0.001 in the 18-49's on three separate occasions during last season's run so that show is in a different conversation entirely. GRAVITY, which aired on Starz in 2010 (& was cancelled after one season), pulled in a 0.10 18-49 rating on a couple of occasions, and CAMELOT, which was also cancelled after one season, never dropped below 712,000 viewers during its brief run. All of this is to say that, ratings-wise, BLUNT TALK should definitely NOT be back for a second season. It is important to keep in mind though, Starz is a pay cable channel, so ratings will not always be a deterrent; however, when they are THIS bad, it's just an embarrassment to the brand.
SHOW | CHANNEL | Viewers (millions) | 18-49 |
COLL FTBL: OLE MISS/ALABAMA | ESPN | 7.605 | 2.77 |
COLL FTBL: S CAROLINA/GEORGIA | ESPN | 3.189 | 1.11 |
DOCTOR WHO | BBC-AMERICA | 1.971 | 0.87 |
COLL FTBL: TEXAS TECH/ARKANSAS | ESPN2 | 1.914 | 0.79 |
COLL FTBL: CONNECTICUT/MISSOURI | ESPN | 1.903 | 0.74 |
DRAGON BALL Z | ADULT SWIM | 1.587 | 0.67 |
AKAME GA KILL | ADULT SWIM | 1.266 | 0.56 |
MICHIKO & HATCHINI | ADULT SWIM | 1.085 | 0.49 |
SWORD ART ONLINE II | ADULT SWIM | 0.976 | 0.44 |
POKEMON THE SERIES XY | CARTOON NET | 1.334 | 0.43 |
COPS | SPIKE TV | 1.267 | 0.43 |
NARUTO | ADULT SWIM | 0.853 | 0.41 |
SONIC BOOM | CARTOON NET | 0.952 | 0.40 |
ONE PIECE | ADULT SWIM | 0.751 | 0.36 |
BELLATOR: DYNAMITE: 1 | SPIKE TV | 0.800 | 0.34 |
GHOST ADVENTURES | TRAVEL CHANNEL | 0.772 | 0.33 |
MICKEY MOUSE CLUBHOUSE | DISNEY CHANNEL | 1.264 | 0.33 |
COLL FTBL: REGIONALIZED | ESPN2 | 0.926 | 0.33 |
POWER RANGERS DINO | NICKELODEON | 1.374 | 0.31 |
COLL FTBL: BYU/UCLA | FOX SPORTS 1 | 0.946 | 0.30 |
BEACHFRONT BRGN HUNT RENO | HGTV | 1.348 | 0.29 |
GAME SHAKERS | NICKELODEON | 1.936 | 0.28 |
COLL FTBL: W CAROLINA/TENNESSEE | ESPNU | 0.844 | 0.28 |
COLL FTBL: UTSA/OKLAHOMA ST | FOX SPORTS 1 | 0.563 | 0.27 |
IYANLA, FIX MY LIFE | OWN | 0.784 | 0.27 |
PITBULLS AND PAROLEES | ANIMAL PLANET | 0.817 | 0.26 |
PIONEER WOMAN | FOOD NETWORK | 1.263 | 0.26 |
AMERICAS NEXT WEATHERMAN | TBS NETWORK | 0.699 | 0.25 |
STAR WARS DROID TALES-9:00A | DISNEY CHANNEL | 1.131 | 0.25 |
HENRY DANGER | NICKELODEON | 1.782 | 0.24 |
TWISTED TALES OF MY 9-5 | ID | 0.807 | 0.24 |
PIRATE TREASURE OF KNIGHT-9P | HISTORY | 0.776 | 0.22 |
HOUSE HUNTERS INTL RENO | HGTV | 1.115 | 0.22 |
STONEHENGE: SECRETS OF | DISCOVERY | 0.848 | 0.21 |
STEVE RANNAZZISI: DAD | COMEDY CENTRAL | 0.449 | 0.21 |
PIRATE TREASURE OF KNIGHT-10P | HISTORY | 0.777 | 0.21 |
SHO CH BOX: 2015 (10:16P) | SHOWTIME | 0.587 | 0.21 |
COLL FTBL: ILLINOIS/N CAROLINA | ESPN2 | 0.590 | 0.20 |
THE HAUNTING OF… | LMN | 0.548 | 0.20 |
COLL FTBL: TULSA/OKLAHOMA | FOX SPORTS 1 | 0.668 | 0.20 |
THE KITCHEN AT FN | FOOD NETWORK | 1.146 | 0.20 |
SATURDAY MOVIE III: UNGODLY ACTS | LIFETIME | 0.915 | 0.20 |
DONT BE TARDY FL | BRAVO | 0.475 | 0.19 |
ICE AGE: LAST OF THE | DISCOVERY | 0.916 | 0.19 |
BET ORIGINAL MOVIE: THE START UP | BET | 0.435 | 0.18 |
COLL FTBL: VIRGINIA TECH/PURDUE | ESPNU | 0.522 | 0.17 |
FARMHOUSE RULES | FOOD NETWORK | 1.053 | 0.17 |
INCREDIBLE DR POL | NAT GEO WILD | 0.794 | 0.17 |
FAST N LOUD | DISCOVERY | 0.332 | 0.15 |
STAR WARS DROID TALES-11:00P | DISNEY CHANNEL | 1.062 | 0.15 |
VALERIES HOME COOKING | FOOD NETWORK | 0.918 | 0.15 |
SURVIVORS REMORSE | STARZ | 0.329 | 0.15 |
HALF HOUR-12:00A | COMEDY CENTRAL | 0.330 | 0.15 |
OPRAH: WHERE ARE THEY NOW | OWN | 0.492 | 0.15 |
SHO CH BOX: 2015 (9:59P) | SHOWTIME | 0.392 | 0.14 |
CEDAR COVE | HALLMARK | 1.687 | 0.14 |
SHIMMER AND SHINE | NICK JR | 0.651 | 0.14 |
PITBULLS AND PAROLS RECAP | ANIMAL PLANET | 0.547 | 0.13 |
VET SCHOOL | NAT GEO WILD | 0.660 | 0.13 |
NASCAR XFINITY RACE L: CHICAGOLAND | NBCSN | 1.112 | 0.13 |
THE LAST GOODBYE | LIFETIME MOVIE | 0.336 | 0.13 |
ALASKA MONSTERS | DEST AMERICA | 0.345 | 0.13 |
MARRIED TO MEDICINE FL | BRAVO | 0.282 | 0.12 |
HALF HOUR-12:30A | COMEDY CENTRAL | 0.258 | 0.12 |
INSTANT MOM-8:30P | TV LAND | 0.362 | 0.12 |
SHO CH BOX: 2015 (11:08P) | SHOWTIME | 0.383 | 0.12 |
INSTANT MOM-8:00P | TV LAND | 0.314 | 0.10 |
MY LITTLE PONY | DISCOVERY FAM | 0.307 | 0.08 |
BLUNT TALK | STARZ | 0.169 | 0.05 |
BEING | CENTRIC | 0.140 | 0.04 |
JUNGLE | DISCOVERY FAM | 0.110 | 0.01 |
BIG BROTHER AFTER DARK | POP | 0.066 | 0.01 |
100 THINGS TO DO | NICK | 1.464 | - |
Source: Nielsen Media Research via ShowBuzzDaily & TV Media Insights
No comments:
Post a Comment