On Starz, BLUNT TALK was just so bad that I had to prepare a separate paragraph just to explain the new level of awful: it fell to 169,000 viewers (from 221,000). At least SURVIVOR'S REMORSE is steady; it was up to 329,000 viewers (from 303,000). On BBC America, DOCTOR WHO premiered its ninth season to 1.97 million viewers, down from the eighth season premiere last year (2.19m). On Hallmark, CEDAR COVE was down to 1.69m (from 1.75m) in its penultimate episode of the season, and on Travel, GHOST ADVENTURES was up to 772,000 viewers (from 717,000).
Starz has learned the hard way that renewing a show before it even airs, can be a big mistake. Although BLUNT TALK is already renewed for a second season, it is officially the lowest rated show on Starz. It has already dropped lower than THE COMEBACK (HBO's lowest rated show last season), and is fast approaching WEB THERAPY (Showtime's lowest rated show last season). COMEBACK never dropped below a 0.06 in the 18-49's, and TALK was at a 0.05 for this episode. THERAPY (which actually hit a 0.001 in the 18-49's on THREE occasions), actually beat TALK once: 0.06 on 10/29/14. GRAVITY, which aired on Starz in 2010 (& was cancelled after one season), pulled in a 0.10 18-49 rating on a couple of occasions, and CAMELOT, which was also cancelled after one season, never dropped below 712,000 viewers during its brief run. All of this is to say that, ratings-wise, BLUNT TALK should definitely NOT be back for a second season. It is important to keep in mind though, Starz is a pay cable channel, so ratings will not always be a deterrent; however, when they are THIS bad, its just an embarrassment to the brand.
Table is organized based on the show's 18-49 rating (which I do not list).
|Program Title||Channel||Viewers 2+|
|Doctor Who||BBC America||1.971|
|Beachfront Bargain Hunt Reno||HGTV||1.348|
|Inyanla, Fix My Life||OWN||0.784|
|Pitbulls and Parolees||Animal||0.817|
|Pioneer Woman||Food Network||1.263|
|America's Next Weatherman||TBS||0.699|
|House Hunters International Reno||HGTV||1.115|
|Secrets of Stonehenge||Discovery||0.848|
|Farmhouse Rules||Food Network||1.053|
|Oprah: Where Are They Now?||OWN||0.492|
|Vet School||Nat Geo Wild||0.660|
|Instant Mom (8:30pm)||TV Land||0.362|
|Instant Mom (8pm)||TV Land||0.314|
|Source: Nielsen Media Research & ShowBuzzDaily|