FRIDAY JULY 31, 2015 CABLE TV RATINGS

Disney Channel's DESCENDANTS was the story of Friday night, easily winning the day among total viewers (6.55 million), and dominating major adult demos including adults 18-49 (1.40 rating), 18-34 (1.26), and 25-54 (1.24). The program also easily led among all of the major kid demos: teens 12-17 (5.26), females 12-17 (7.42), males 12-17 (3.19), kids 2-11 (3 million/7.57 rating), and tweens 9-14 (2.3 million/9.5 rating). This provided a huge lead-in for the series premiere of BUNK'D which delivered 4.24 million total viewers and saw strong retention in F12-34 (2.11 rating vs. 3.20), F12-17 (5.24), M12-17 (2.15), and K2-11 (2 million). Elsewhere, Discovery brought strong numbers from ALASKAN BUSH PEOPLE: LOST which ranked second on the day in 18-49s (0.81) & 25-54s (1.07), and third among total viewers (3.02 million). BRING IT!, on Lifetime, had the top non-Disney ratings among F12-34 (0.87 rating) which saw solid growth over its BRING IT! SPECIAL lead-in (0.56). Other programs of note include Syfy's DARK MATTER (922,000), DEFIANCE (1 million), & KILLJOYS (841,000), as well as the season premiere of Cinemax's STRIKE BACK (237,000). 

Broadcast finals:

Program	Net	HH	A18-49	A18-34	A25-54	Viewers (millions)
What Would You Do?	ABC	2.3/5	0.8/4	0.6/4	1.1/4	3.526
20/20	ABC	2.5/5	0.8/3	0.5/3	1.1/4	3.764
Dateline NBC	NBC	3.4/7	1.1/4	0.5/3	1.4/5	5.095
Masters of Illusion	CW	0.7/2	0.2/1	0.1/1	0.4/2	1.240

Subdemos:

not available for this day

Cable finals:

SHOW	CHANNEL	Viewers (millions)	18-49
DESCENDANTS	DISNEY CHANNEL	6.550	1.40
ALASKAN BUSH PEOPLE: LOST	DISCOVERY	3.016	0.81
BUNKD	DISNEY CHANNEL	4.236	0.75
TREASURE QUEST: SNAKE	DISCOVERY	1.556	0.46
BRING IT!	LIFETIME	1.398	0.44
BRING IT SPECIAL	LIFETIME	0.980	0.34
ANCIENT ALIENS	HISTORY	1.388	0.32
MARRIAGE BOOT CAMP: RS	WETV	0.659	0.31
BURGERS, BREW & QUE	FOOD NETWORK	1.064	0.30
LOVE IT LIST IT TOO	HGTV	1.308	0.30
ATLANTA PLASTIC	LIFETIME	0.849	0.29
DINERS, DRIVE INS & DIVES	FOOD NETWORK	1.061	0.28
COLD JUSTICE	TNT	1.223	0.27
TREEHOUSE MASTERS: INTERN	ANIMAL PLANET	0.907	0.26
LOVE IT LIST IT TOO	HGTV	1.164	0.26
DARK MATTER	SYFY	0.922	0.25
DEFIANCE	SYFY	1.004	0.24
KILLJOYS	SYFY	0.841	0.23
REDWOOD KINGS	ANIMAL PLANET	0.697	0.21
COLD JUSTICE: SEX CRIMES	TNT	1.152	0.19
MISSING IN ALASKA	HISTORY	0.968	0.18
LOVE THY NEIGHBOR	OWN	0.634	0.18
GANGSTERS: AMERICANS EVIL (4PM)	SPIKE TV	0.333	0.15
GANGSTERS: AMERICANS EVIL (3PM)	SPIKE TV	0.308	0.13
MYSTERIES AT THE MONUMENT	TRAVEL CHANNEL	0.474	0.12
THE SOUP	E!	0.305	0.12
AMERICAN GREED	CNBC	0.362	0.12
DESEAN JACKSON: HOME TEAM	BET	0.276	0.12
MLB: WAS AT NYM/KC AT TOR	MLB NETWORK	0.370	0.11
STRIKE BACK	CINEMAX	0.237	0.09
KINGIN WITH TYGA	MTV2	0.220	0.09
DEGRASSI SPECIAL (8PM)	TEENNICK	0.208	0.07
DEGRASSI TNG (9PM)	TEENNICK	0.212	0.07
DEGRASSI TNG (9:30PM)	TEENNICK	0.187	0.06
SEX WITH BRODY	E!	0.159	0.06
BIG BROTHER AFTER DARK	POP	0.182	0.06

Source: Nielsen Media Research via ShowBuzzDaily & TV Media Insights