Friday, June 5, 2015

Unusually Thicke (TVGN/Pop): Ratings Recap

'Unusually Thicke' premiered in 2014 on TV Guide Network (TVGN) and aired the first eight episodes of its season. It returned in 2015 to air the final six episodes of its inaugural season; concluding with a 0.04 18-49 rating and 110,000 total viewers. A second season aired in fall 2016 and averaged a 0.02 rating & 94,000 viewers over its first 6 episodes which all aired in primetime. That performance was apparently not good enough for Pop which then moved the last 8 episodes to the 11:00am & 11:30am time blocks. The ratings were severely impacted by the move, averaging just 10,000 viewers. 

Unusually Thicke Season 1 Ratings (2014-15) TVGN/Pop
Episode DateViewers (millions)18-49 rating
Apr. 16, 20140.1630.04
Apr. 16, 20140.1690.06
Apr. 23, 20140.1630.06
Apr. 30, 20140.1170.04
May 7, 20140.0960.04
May 14, 20140.0670.03
May 21, 20140.1230.04
Jun. 4, 20140.0960.04
Apr. 29, 20150.0740.03
May 6, 20150.1100.02
May 13, 20150.0490.02
May 20, 20150.0700.03
May 27, 20150.0730.02
Jun. 3, 20150.1100.04
Average0.1060.04

Unusually Thicke Season 2 Ratings (2016) Pop
Episode DateViewers (millions)18-49 rating
Sept. 21, 20160.1350.03
Sept. 21, 20160.0610.02
Sept. 28, 20160.0990.01
Sept. 28, 20160.0450.01
Oct. 5, 20160.1370.01
Oct. 5, 20160.0850.01
Oct. 12, 20160.0020.00
Oct. 12, 20160.0100.00
Oct. 19, 20160.0140.01
Oct. 19, 20160.0120.01
Oct. 26, 20160.0090.00
Oct. 26, 20160.0120.01
Nov. 2, 20160.0100.00
Nov. 2, 20160.0140.01
Average0.0460.01

Source: Nielsen Media Research

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