Friday, June 26, 2015

The Prancing Elites Project (Oxygen): Ratings Recap

UPDATED 2016: Oxygen's 'The Prancing Elites Project' premiered April 22, 2015 to a solid 0.27 adults 18-49 rating with 627,000 viewers, but lost half of that audience in week 2, down to 0.14 with 295,000 viewers. Throughout the first season the ratings were anything but stable: the last eight episodes went back and forth losing ~100K one week and gaining it back the next, ultimately averaging 305,000 (and 0.14 in the demo) over 12 episodes. A second season aired in the winter of 2016 and brought in very similar numbers - an average of 0.14 in the demo and 285,000 viewers (down only 20K season-to-season). Despite the stability, the show was not renewed for a third season.

The Prancing Elites Project Season 1 Ratings (2015)
Episode DateViewers (millions)18-49 rating
Apr. 22, 20150.6270.27
Apr. 29, 20150.2950.14
May 6, 20150.3670.15
May 13, 20150.1930.11
May 20, 20150.1990.09
May 27, 20150.3490.18
Jun. 3, 20150.2480.10
Jun. 10, 20150.3620.15
Jun. 17, 20150.1900.08
Jun. 24, 20150.3150.16
Jul. 1, 20150.1870.09
Jul. 8, 20150.3300.15
Average0.3050.14

The Prancing Elites Project Season 2 Ratings (2016)
Episode DateViewers (millions)18-49 rating
Jan. 19, 20160.3520.14
Jan. 26, 20160.3010.14
Feb. 2, 20160.2890.15
Feb. 9, 20160.2340.12
Feb. 16, 20160.2930.13
Feb. 23, 20160.2440.14
Mar. 1, 20160.2590.12
Mar. 8, 20160.1830.10
Mar. 15, 20160.3640.19
Mar. 22, 20160.3330.17
Average0.2850.14

Source: Nielsen Media Research

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